This is a really exciting episode!  We’ve made it to Episode #100!! It has been an extraordinary experience to be able to bring so much expertise and advice to our subscribers, and many people are providing feedback on how helpful this podcast has been to their business.  This is Daniel Hall, and I think that it would be appropriate to review some of the things that I have learned during the first 100 episodes of the show.  If I were to sum it all up, it truly comes down to the power of leverage in your business!

Promise: How to Leverage Your Business

This podcast is essentially a study of leverage in business, and in this episode, we are going to go over:

• what it means to have leverage in your business
• how to get that leverage
• and how you can best profit from that.

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I’m going to lay out what I consider to be some pretty cool methods, techniques, and information.  I think you’ll benefit immensely from what I have to share today.

Learn

• What does leverage mean
• Leveraging relationships
• Making sure your subscribers and JV partners are all appreciated
• Leveraging content
  • Specific examples
• Leveraging time
  • Leveraging your time by outsourcing

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Resources

Real Fast VIP Daniel Hall Author Central page on Amazon Reasons to Vote for Democrats How a “No-Content” Book Became a #1 Bestseller on All of Amazon with Michael J. Knowles Earn More, Get More Done Plus Get More Free Time By Hiring a Virtual Assistant with Luanna Rodham How To Make More Money & Get More Time By Outsourcing To The Philippines with John Jonas Easy Steps: How To Hire A Virtual Assistant (VA)

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to this episode of the Real Fast Results podcast! MJ DeMarco is today’s special guest.  He is an author and successful business owner.  MJ wrote a book called The Millionaire Fastlane.   In it, he describes how he built a company, basically, from the ground up, and then he was able to sell this company for millions of dollars. DeMarco is also the founder and administrator at TheFastlaneForum.com, which is a worldwide discussion forum that’s dedicated to the advancement of fast lane entrepreneurship.  This forum has over 130,000 visitors a month, and it is one of the leading destinations for startup entrepreneurs and offers discussions on how to grow a business.  What M.J. is really doing, overall, is calling out to folks that are tired of taking a “slow and steady” pace and the conventional ways of growing wealth and a business.  Welcome to the show M.J.

Promise: How to Found a Business on "Product-o-cracy"

First, thanks for having me.  I appreciate it.  I would say that the big result we’re looking for today is how to create a business that is founded on what I call a “product-o-cracy”.  That’s actually not discussed in Fastlane.  It’s discussed in the new book that I released, but a product-o-cracy allows business owners to grow virally.  It allows them to grow beyond a linear construct.  Essentially, it puts them in the driver’s seat to, pardon the phrase, “print money.” [bctt tweet="A “product-o-cracy” is based upon a unique product offering/service that is not offered by someone else." via="no"] A good example of a way to look at this is that there’s always a restaurant in your neighborhood, or in your city, that’s always crowded, but they don’t advertise.  That’s the essence of a product-o-cracy.  It’s when you have a product that is compelled by word-of-mouth and there’s an expansion, so the need to advertise becomes secondary.

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A lot of entrepreneurs are not running product-o-cracies; they are running marketing firms.  So if they stop advertising, their business slowly starts to die.  That’s the difference between just a regular old business and a company that’s running a product-o-cracy.  A great example of a product-o-cracy is my book The Millionaire Fastlane.  I think that I must have spent $3,000 in total on promoting it since it was released seven or eight years ago.  The growth was not because I’m some kind of great marketer or because I hacked something.  The growth was because the product was good enough for people to recommend over and over, and that, in essence, is the product-o-cracy.

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Learn

• Product-o-cracy
• Meritocracy
• Isolating the value array
• Value attributes
• Value skew
• Bring something to the market that is different
• Product
• Process
• Platform
• Using a forum

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Connecting with MJ DeMarco

You can connect with me through TheFastlaneForum.com.  It’s a forum with hundreds of thousands of entrepreneurs.  Feel free to join.  It’s free!

Resources

The Millionaire Fastlane Unscripted: Life, Liberty, and the Pursuit of Entrepreneurship TheFastlaneForum.com

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to this episode of the Real Fast Results podcast!  Today’s special guest is Rob Kosberg.  Not only is Rob a great guy, the kind of guy a person would want to do business with, but he also knows how to make things happen.  First of all, he’s a #1 bestselling author and the founder of BestsellerPublishing.org.  He’s been featured all over the national media.  This includes ABC, CBS, NBC, Fox, and The Wall Street Journal. Rob has spoken to thousands of entrepreneurs, coaches, and consultants.  A lot of people just like you.  He’s helped them to build a bigger author’s platform, get speaking engagements, and sell high ticket products and services through their books.  He has a system, which is actually trademarked.  It’s called “Publish, Promote, & Profit.”  Through this program, he helps people to create their own professional bestselling book, and then how to leverage that book so that they can grow their income via speaking engagements, free publicity, and lead generation strategies.  Welcome to the show Rob…

Promise: How to Use Your Book to Build Leads and Make Cash

My big promise is that, if you pay attention, I’m going to tell you how you can use your dadgum book to build some leads and make some cash!  We want an income and an impact on the world.  That’s what we want!

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I don’t know what the percentages are, but the vast majority of authors that write books don’t make any money from their books.  I mean, it’s got to be 97:3, or 99:1, or whatever.  The fact that people don’t take action on the things they need to do is actually really good for those of us that do take action, right?  If there are some people who are paying attention right now, all you really have to do is execute on the stuff that we’re talking about, and that we’re going to talk about. [bctt tweet="The truth of the matter is that because of your book a number of people will see you as an authority." username="danielhall"] They’ll be interested in booking you with the major media, and they will want to buy your stuff.  That’s because they need help in whatever way that you can help them.  Look, people not taking action is always the problem.  If they would just do it, they’d be successful.

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Learn

• How to Take More Action
• What is it that’s really driving you to succeed?
• This isn’t rocket science
• Follow the “footsteps of success” ~ Jim Rohn
• With traditional publishing the book is the end of the story.
• For me, and for my clients, the book is the beginning of the story.
• Sending a free book
• Or use free shipping
• Have an application process
• Closing Leads Over the Phone
• Conversing with clients
• Getting people to see your offer

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Connecting with Rob

You know, I’d say the best way is just on a website.  It’s BestsellerPublishing.org.  We have a ton of free content on there.  Obviously, people can look at our various case studies and fill out an application, if they wish to, and talk to our team.  We are all in Pasadena, CA.  The team consists of 16 people, and it includes writers, PR publicists, and all of that stuff.  We’re happy to help in any way that we can.

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!