Welcome to this episode of the Real Fast Results podcast!  Today’s show is a very special one.  Of course, all of these shows are special. This episode is going to be especially good for those of you who know that you need more in the way of marketing your business, books, products, etc.  If you are struggling in your marketing efforts, or if you would just like to improve your business in this way, this is a terrific show for you to pay attention to. 

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Scott Dubois will be sharing his knowledge with us throughout this episode.  He is a principal at Pidalia, which is a digital agency that provides folks just like you solutions to their challenges in areas such as advertising, software design, business process management, and so forth.  Scott has an extensive background in information technology systems, which of course is very useful for anyone to have expertise in nowadays.  He also specializes in media selection and campaign strategy as well as analytics.  Plus, he applies his knowledge of business processes to help his clients improve their relationships with their existing audiences.  Please welcome Scott to the show… [bctt tweet="If I’m an author, I’m going to think about my database." username="danielhall"]

Promise: The Power and Value of Personalized Media

Thank you so much for having me. It’s a pleasure to be with you.  The big thing that we’re going to take away from today’s episode is the power and the value of personalized media, and the how and why this works for your audience in today’s space.  And, more importantly, why you need to do it in order to stand out from the crowd.  We all know the statistics, right?  It’s something like 3,200 marketing messages a day, and we are aware of 40 and can remember three.  Those stats are always changing, but that’s pretty darn close.  So, that’s what we’re looking to cover and talk about today.

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Learn

• How this method works specifically for authors
• How to brand as an author and then personalize your marketing
• Media channels specifically for authors
• Databases
• Think about your list horizontally
• Start implementing  how that applies.
• Email marketing tools for authors
• Closing the loop

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Resources

Emma Constant Contact

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to this episode of the Real Fast Results podcast!  Today’s episode is filled with very interesting content, especially if you are a publisher or aspire to be one.  Melanie Johnson is today’s special guest.  She is a principal at Elite Online Publishing, a former television personality, and an author as well.  Please welcome Melanie to the show…

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Promise: How to Publish Guestbooks

We’re going to reveal a little, hidden gem that we found through our publishing business.  We found this little gem, this little niche, doing guest books on Amazon.  It’s really an underused niche, which is great.  That’s what you want to look for, a niche where there’s not tons of people in it already.  It’s not super-saturated. [bctt tweet="There seems to be a demand for these books, but there’s a relatively low supply. " username="danielhall"] So, we found this little gem, and we started publishing guestbooks.  We have a bunch of other journals out there, and recipe books, and daily planners.  They do alright, but this gem of finding guestbooks seems like it has done better than some of those other niches.  So that’s what I want to tell people about today, and just kind of walk them through how they can get involved in this niche of doing guestbooks.

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Learn

• Revenue of guestbooks
• Micro-niches in the guestbook industry
• Pick a niche
  • How to choose a niche
• The Interior
• The Cover
• Canva
• CreateSpace
• Book Dimensions

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Connecting with Melanie

You can find me at EliteOnlinePublishing.com.  That’s our website.  My email is Melanie@EliteOnlinePublishing.com.  So, you can send me an email, or you can even reach out to me by phone at (713) 545-6268.

Resources

EliteOnlinePublishing.com Emulate NY Times Bestselling Book Kindle Covers w/ Canva Make Amazing Free Viral Graphics for Facebook & Social Media Using Canva Canva CreateSpace

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to this episode of the Real Fast Results podcast! Today you are in for a real treat.  The special guest is Kathryn Guylay.  She comes to the publishing industry with a background in management and consulting as well as non-profit management.  As a numbers person, she actually received her MBA in Austin, Texas, at UT. One of the coolest things about Kathryn is the fact that after graduating, she went on to work for dozens of multinational corporations across many diverse industries.  She stumbled into publishing many years later, after writing her first book.  It is titled Mountain Mantras: Wellness and Life Lessons from the Slopes.  Since then, she has written two children’s books, and her latest non-fiction book was released just a couple of weeks ago.  It is Look before You Leap: The Smart Author’s Guide to Avoiding the Money Pit and Achieving Financial Success in Publishing.

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Kathryn’s books have gone on to achieve nine awards and Amazon bestseller status.  She is also a coach as well as a publisher, plus she received the 2016-2017 Woman of the Year award from the National Association of Professional Women.  She also has an extensive media background, and she has been featured on such outlets as ABC, CBS, Fox, MPR, and other media outlets.  Please welcome Kathryn to the show… [bctt tweet="People get so exhausted with the book development, they don’t have the energy for the marketing & publicity." via="no"]

Promise: Tips to Save You Time and Money

I’m so excited to be here today!  Okay everybody here’s a big hook.  If you want to write a book, if you are an aspiring author, or maybe you have a book, but things haven’t worked out so well, I am going to give you some amazingly awesome tips that will save you tons of time and tons of money.

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Learn

• OODA - Observe, Orient, Decide, and Act
• Contracts
• Author outreach survey results
• Traditional publishing vs.
• Self-publishing
• Budgeting for your book
• Book development process
• Marketing and publicity

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Connecting with Kathryn

After listening to Jack’s interview at RealFastResults.com/21, you should download my survey, which you can access at MakeWellnessFun.com/authorsurvey.  Then, I’ve got a great website called MakePublishingFun.com.  There’s a podcast there for aspiring authors, and there’s a summit.  In that summit, we talk about preparing for your journey.  So, it’s got some great tips.  It also goes all the way through the publishing journey, talking also about that backend side.  Again, it doesn’t end with the book. I’ve also got a new course out that kind of goes through this OODA loop thing.  If you are just getting started and want to get on a fast-paced course, like one-on-one, but really get up to speed on how the publishing industry works, you can also access that at MakePublishingFun.com.  I hope that you’ll come check it out!

Resources

Look before You Leap: The Smart Author’s Guide to Avoiding the Money Pit and Achieving Financial Success in Publishing Mountain Mantras: Wellness and Life Lessons from the Slopes How to Create the Mindset of a Bestselling Author With Jack Canfield Big Magic On Writing MakeWellnessFun.com/authorsurvey MakePublishingFun.com

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to this episode of the Real Fast Results podcast!  Today’s special guest is Daven Michaels, who is really a marketing phenomenon in his own right.  He just has a way of grasping marketing opportunities, evaluating them, and ultimately turning them into awesome money-making ventures.  He's definitely going to lay down some incredible wisdom throughout this show. Daven is the owner of 123 Employee, and he has basically made a career out of living the American dream.  In fact, his entrepreneurial career began when he was about 15 years old, and he never looked back.  He’s actually turned multiple passions into prosperous businesses and careers.  For example, he has been a bestselling music and television producer, and he has produced some of the biggest acts that have come through the music business.  As well as being a successful entrepreneur, he’s also a bestselling author and a professional speaker.

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In addition to everything else, Daven has helped thousands of small business owners become more successful throughout his career.  He teaches people how to transform their businesses by showing them how to play ball with big corporations, and yet beat them at their own game.  Also, if you are an author, Daven is the author of a book titled Outsource Smart.  This became a New York Times bestseller, a Los Angeles Times bestseller, and an Amazon #1 bestseller.   In that book, he advocates for small business owners just like you.  Please welcome Daven to the show…

Promise: How to Generate an Unlimited Amount of Leads

Thanks for having me!  I guess the big takeaway for today is going to be lead generation.  I believe that this is the biggest challenge that entrepreneurs face.  Well, there’s actually two.  I have the privilege of speaking on stages all over the globe, and so I ask entrepreneurs, “What’s the biggest challenge you face in your business today?”  Although I always receive a myriad of different responses, it always comes down to two.  The first is time.  Time is the #1 precious commodity that none of us can buy.  Once it’s gone, it’s gone.  It’s fleeting.  The other is leads, or business coming through the door. [bctt tweet="What’s the difference between successful and unsuccessful people?  It’s the follow up." username="danielhall"] I believe that if you can solve that challenge in your business.  If you can dial in your marketing, and if you have a massive amount of leads and traffic coming through the door, and your bank accounts are overflowing with money, then you can probably buy yourself out of any challenge that you face in your business today.  So, today I’m going to show you how to generate an unlimited amount of leads in your business.

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Learn

• Making LinkedIn a magical marketing lead machine
• Where to put a marketing message on LinkedIn
• Finding open networkers
• Investing in your education
• The two reasons why we go to live events
• Reverse marketing using Craigslist
• Two main challenges for entrepreneurs and how to solve them
• Outsourcing

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Connecting with Daven

123Employee.com, and actually, if you go to this site, you’ll find a whole bunch of goodies on the right-hand side.  There’s a bunch of free stuff for you, like our 5-part list building series and our VA service guide.  So, jump in there, and we’ll send you a bunch of great content on a weekly basis, including all kinds of different ways to grow your business and strategies to leverage what you’re doing.

Resources

Outsource Smart 1LinkedIn.co.uk 123Employee.com SearchTempest.com Earn More, Get More Done Plus Get More Free Time By Hiring a Virtual Assistant with Luanna Rodham

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to this episode of the Real Fast Results podcast!  Monica Leonelle is today’s special guest.  She is an expert on writing, authorship, and publishing.  Not only does she teach this stuff, but she does this in her day to day business as well.  As a matter of fact, she’s written over a half a million words of fiction, spread across numerous genres and series, most notably her young adult urban fantasy and paranormal romance series, which is called Waters Dark and Deep. Monica also writes about indie publishing at her site, ProseOnFire.com. Her most recent non-fiction series is called Growth Hacking for Storytellers has helped thousands of authors to write faster, become better storytellers, and have more success.  In addition to all of this, Monica is also the creator of a program called Breakout Masterclass.  To find out more about Monica, and to gain access to her latest fiction updates, exclusive giveaways, and advance review copies, sign up at MonicaLeonelle.com.  Welcome to the show Monica… [bctt tweet="One tactic that has worked well for me and other authors is doing a giveaway of similar books." username="danielhall"]

 Promise: Get Your Book Selling

Our big, fat promise for today is that we are going to get your book selling.  We have this framework called “The 10 Stages of Audience.”  This is a clear sales funnel that’s specific to authors and the needs that they have.  The first five stages focus on getting readers to your books and getting people to buy them, and the back stages focus on how you can turn your customers into readers, fans, and evangelists of your work.

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Learn

• Monica's 10 stages
• How to find your target audience
• Getting your book in front of your audience
• How to use giveaways to get people to buy your books
• Trial and sample chapters
• Improving your Amazon listing
• Getting your audience to actually read the book
• Having a launch team
• Creating true fans of your work
• Marketing ideas and books to read

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Connecting with Monica

The best way to get in touch with me is through my blog, ProseOnFire.com.  If you want to check out my Growth Hacking for Storytellers series, it’s at ProseOnFire.com/ghfs.  That will take you directly to Amazon, where you can see all of the books in the series.  Get Your Book Selling is out, and it’s at ProseOnFire.com/booksales.  Everything that we’ve been talking about, related to the 10 Stages of Audience, is covered in my book.  Go check it out.  It will help you to brush up on your marketing.  I promise that the 10 stages are easy and fun, and once you start to learn about them, no matter how introverted you are or how much of an artist you are, I think you’ll feel a lot more comfortable with marketing your book.

Resources

Get Your Book Selling ProseOnFire.com Gotta Read It!: Five Simple Steps to a Fiction Pitch that Sells How to Write a Sizzling Synopsis Write to Market Contagious Actionable Gamification Word of Mouth Marketing Brains on Fire

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

This is a really exciting episode!  We’ve made it to Episode #100!! It has been an extraordinary experience to be able to bring so much expertise and advice to our subscribers, and many people are providing feedback on how helpful this podcast has been to their business.  This is Daniel Hall, and I think that it would be appropriate to review some of the things that I have learned during the first 100 episodes of the show.  If I were to sum it all up, it truly comes down to the power of leverage in your business!

Promise: How to Leverage Your Business

This podcast is essentially a study of leverage in business, and in this episode, we are going to go over:

• what it means to have leverage in your business
• how to get that leverage
• and how you can best profit from that.

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I’m going to lay out what I consider to be some pretty cool methods, techniques, and information.  I think you’ll benefit immensely from what I have to share today.

Learn

• What does leverage mean
• Leveraging relationships
• Making sure your subscribers and JV partners are all appreciated
• Leveraging content
  • Specific examples
• Leveraging time
  • Leveraging your time by outsourcing

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Resources

Real Fast VIP Daniel Hall Author Central page on Amazon Reasons to Vote for Democrats How a “No-Content” Book Became a #1 Bestseller on All of Amazon with Michael J. Knowles Earn More, Get More Done Plus Get More Free Time By Hiring a Virtual Assistant with Luanna Rodham How To Make More Money & Get More Time By Outsourcing To The Philippines with John Jonas Easy Steps: How To Hire A Virtual Assistant (VA)

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to this episode of the Real Fast Results podcast! MJ DeMarco is today’s special guest.  He is an author and successful business owner.  MJ wrote a book called The Millionaire Fastlane.   In it, he describes how he built a company, basically, from the ground up, and then he was able to sell this company for millions of dollars. DeMarco is also the founder and administrator at TheFastlaneForum.com, which is a worldwide discussion forum that’s dedicated to the advancement of fast lane entrepreneurship.  This forum has over 130,000 visitors a month, and it is one of the leading destinations for startup entrepreneurs and offers discussions on how to grow a business.  What M.J. is really doing, overall, is calling out to folks that are tired of taking a “slow and steady” pace and the conventional ways of growing wealth and a business.  Welcome to the show M.J.

Promise: How to Found a Business on "Product-o-cracy"

First, thanks for having me.  I appreciate it.  I would say that the big result we’re looking for today is how to create a business that is founded on what I call a “product-o-cracy”.  That’s actually not discussed in Fastlane.  It’s discussed in the new book that I released, but a product-o-cracy allows business owners to grow virally.  It allows them to grow beyond a linear construct.  Essentially, it puts them in the driver’s seat to, pardon the phrase, “print money.” [bctt tweet="A “product-o-cracy” is based upon a unique product offering/service that is not offered by someone else." via="no"] A good example of a way to look at this is that there’s always a restaurant in your neighborhood, or in your city, that’s always crowded, but they don’t advertise.  That’s the essence of a product-o-cracy.  It’s when you have a product that is compelled by word-of-mouth and there’s an expansion, so the need to advertise becomes secondary.

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A lot of entrepreneurs are not running product-o-cracies; they are running marketing firms.  So if they stop advertising, their business slowly starts to die.  That’s the difference between just a regular old business and a company that’s running a product-o-cracy.  A great example of a product-o-cracy is my book The Millionaire Fastlane.  I think that I must have spent $3,000 in total on promoting it since it was released seven or eight years ago.  The growth was not because I’m some kind of great marketer or because I hacked something.  The growth was because the product was good enough for people to recommend over and over, and that, in essence, is the product-o-cracy.

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Learn

• Product-o-cracy
• Meritocracy
• Isolating the value array
• Value attributes
• Value skew
• Bring something to the market that is different
• Product
• Process
• Platform
• Using a forum

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Connecting with MJ DeMarco

You can connect with me through TheFastlaneForum.com.  It’s a forum with hundreds of thousands of entrepreneurs.  Feel free to join.  It’s free!

Resources

The Millionaire Fastlane Unscripted: Life, Liberty, and the Pursuit of Entrepreneurship TheFastlaneForum.com

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to this episode of the Real Fast Results podcast!  Today’s special guest is Rob Kosberg.  Not only is Rob a great guy, the kind of guy a person would want to do business with, but he also knows how to make things happen.  First of all, he’s a #1 bestselling author and the founder of BestsellerPublishing.org.  He’s been featured all over the national media.  This includes ABC, CBS, NBC, Fox, and The Wall Street Journal. Rob has spoken to thousands of entrepreneurs, coaches, and consultants.  A lot of people just like you.  He’s helped them to build a bigger author’s platform, get speaking engagements, and sell high ticket products and services through their books.  He has a system, which is actually trademarked.  It’s called “Publish, Promote, & Profit.”  Through this program, he helps people to create their own professional bestselling book, and then how to leverage that book so that they can grow their income via speaking engagements, free publicity, and lead generation strategies.  Welcome to the show Rob…

Promise: How to Use Your Book to Build Leads and Make Cash

My big promise is that, if you pay attention, I’m going to tell you how you can use your dadgum book to build some leads and make some cash!  We want an income and an impact on the world.  That’s what we want!

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I don’t know what the percentages are, but the vast majority of authors that write books don’t make any money from their books.  I mean, it’s got to be 97:3, or 99:1, or whatever.  The fact that people don’t take action on the things they need to do is actually really good for those of us that do take action, right?  If there are some people who are paying attention right now, all you really have to do is execute on the stuff that we’re talking about, and that we’re going to talk about. [bctt tweet="The truth of the matter is that because of your book a number of people will see you as an authority." username="danielhall"] They’ll be interested in booking you with the major media, and they will want to buy your stuff.  That’s because they need help in whatever way that you can help them.  Look, people not taking action is always the problem.  If they would just do it, they’d be successful.

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Learn

• How to Take More Action
• What is it that’s really driving you to succeed?
• This isn’t rocket science
• Follow the “footsteps of success” ~ Jim Rohn
• With traditional publishing the book is the end of the story.
• For me, and for my clients, the book is the beginning of the story.
• Sending a free book
• Or use free shipping
• Have an application process
• Closing Leads Over the Phone
• Conversing with clients
• Getting people to see your offer

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Connecting with Rob

You know, I’d say the best way is just on a website.  It’s BestsellerPublishing.org.  We have a ton of free content on there.  Obviously, people can look at our various case studies and fill out an application, if they wish to, and talk to our team.  We are all in Pasadena, CA.  The team consists of 16 people, and it includes writers, PR publicists, and all of that stuff.  We’re happy to help in any way that we can.

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to this episode of the Real Fast Results podcast!  This episode actually revolves around the whole podcast movement and what is going on for content creators.  Today’s special guest is Dan Walton.  He is the creator and founder of Cast.Market, which enables podcasters and potential sponsors to explore the podcast landscape.  With it, you can track any show’s popularity across time and by geographic region.  These are important metrics for people who run podcasts. While creating this service, Dan discovered new insights on what drives listeners to shows.  So, in addition to providing the democratic data that it does, Cast.Market is launching a brand new advertising network, which breaks down the barriers of podcast advertising.  Dan believes that by connecting sponsors and advertisers in an efficient and automatic way, he can make podcasting more productive for everyone.  Welcome to the show Dan…

 Promise:

We’re going to talk about how to improve podcasting and how to improve your show, if you’re a podcaster. Also, we'll discuss how to get your message out about what you are doing, through podcasting. [bctt tweet="Whether you are selling something or you have a service, you can sponsor podcasts." username="danielhall"] If you are an author or speaker, one of the best ways to improve your speaking, and your work, and all of that is to start a podcast, if you haven’t already.  It’s an opportunity to speak and learn how to put these sorts of things together.  And, I think it’s an awesome thing to do.  It’s easy, and it’s a great way to connect with an audience.

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Cast.Market tracks every single podcast and its popularity in every country.  So, you can go on there and search for different shows to see which shows are popular and which aren’t.  For instance, if you are planning on starting a podcast about speaking, and you are trying to decide what your topic should be, you can go and search around to see what other shows are talking about.  You can also see how they are doing in terms of their popularity.  So it’s a good research tool for people who are thinking about creating a podcast.

Learn

• Finding podcasts to be interviewed on
• How to use Cast.Market
• How sponsoring podcasts gets your message out
• Cost of campaigns on Cast.Market
• Measuring the ROI of your investment
• Podcasting business model
• The future of podcasting

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Connecting with Dan

If you just go to Cast.Market, you can create an account, and my email is on there.  You can also just send me an email at Dan@Cast.Market.

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to this episode of the Real Fast Results podcast!  In this episode, you’re going to find out how to use and springboard off of LinkedIn.  Today’s special guest is Jimena Cortes, and she is a marketing consultant who specializes in search engine marketing and LinkedIn lead generation.  We all need leads in our businesses, and LinkedIn can be a great source for leads.

Download the Complete PDF Show Notes Free for this Episode

Jimena is also a published author, international speaker, and entrepreneur.  She is also the founder of the Wizard Media and Linked Blueprint.  Her company, Wizard Media, was founded in 2012.  It helps businesses leverage search engines and LinkedIn to get more clients.  On average, Jimena’s clients get a ROI of 300% or more on their marketing campaigns and add an additional six figures to their bottom line.  Obviously, she has a lot to offer you today.  Jimena, welcome to the show…

Promise: How to Connect with Influencers

What I’m going to be talking about today is how to connect with people that you may not otherwise be able to connect with, which are otherwise difficult to reach, and how to do it in a way that makes them excited to speak to you.  At the end of the day, it doesn’t matter what business you are in, your business relies on people. People buy your products and services.  People promote you.  People work for you. [bctt tweet="What people do you need to go from here to their?" username="danielhall"] That’s what we are going to be talking about.

Learn

• How Jimena got started on LinkedIn
• Who has your audience, and who can you make promotions with?
• Using LinkedIn if you are a product creator or author
• Step 1 - Profile
• Step 2 - Putting together a messaging sequence
• What to include in an email sequence
• Including testimonials on your profile
• How to find influencers to connect with on LinkedIn
• How to close a deal over the phone
• The key to success on LinkedIn is consistency

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Connecting with Jimena

The best thing to do is just go to my website.  It’s JimenaCortes.com.  You can contact me through that site and check out my content.

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to this episode of the Real Fast Results podcast!  Today’s episode features a very, very special guest.  His name is John Pollack, and he is a world-class writer and an expert on the use of language.  So, if you are an author or publisher, you are going to gain a lot by reviewing this material.  John helps people just like you to tap the full potential of language to reveal truths, articulate ideas, and persuade others to take action.

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John’s expertise comes from working in the corporate arena and for nonprofits.  Additionally, he is a journalist as well as a former Presidential Speechwriter for Bill Clinton, and he has spent more than a decade as a consultant for Fortune 500 companies, nonprofits, and public sector leaders.  His proficiency doesn’t end there either.  John has worked as a speechwriter on Capitol Hill, as a foreign correspondent in Spain, and is known for his work as a project manager at The Henry Ford, which is a museum of American innovation. [bctt tweet="Becoming flexible in the association of ideas is the key to becoming stronger when using analogy." via="no"] Above all else, John is probably most recognized for the empathy and creativity that comes across in his writing.  He has a tendency to venture off the beaten path, and this has led him to become more persuasive as a result of the insight and understanding he has gained.  Moreover, his world view has grown immensely from working and living in places like Africa, Antarctica, and Europe.  He has also hitchhiked across Australia, explored Caucasus, and skippered a boat, which he built out of 165,321 corks, down the Douro River in Portugal.  Some of his written works include The Pun Also Rises, Cork Boat, The World on a String, and Shortcut: How Analogies Reveal Connections, Spark Innovation and Sell Our Greatest Ideas.  Without further ado, John welcome to the show…

Learn

• How to Use Analogies to Communicate Better and Persuade More People
• How to Broaden Your Awareness of Analogies
• Effectively Using Analogies in Your Writing
• 5 criteria of what goes into an analogy
• How to Craft a Good Analogy
• Play with language and ideas

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Connecting with John

The best way to reach me is through my website, JohnDPollack.com.  Also, if you are interested in learning more about the subject of learning to use analogy, pick up my book, The World on a String and Shortcut: How Analogies Reveal Connections, Spark Innovation and Sell Our Greatest Ideas.  You can find it on Amazon and through other great retailers.

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to this episode of the Real Fast Results podcast!  This episode features expert speaker Vin Clancy, who is one of the most infamous marketers in the world.  He’s known for his cutting-edge growth hacks and genius business ideas.  His growth hacking book raised over $100,000 in pre-orders, which he supported with a 100-day speaking tour around the world.  He has spoken at nearly 40 different cities in 10 countries, and he has been featured in publications like Fortune, The Daily Telegraph, New Statesman, Wired, VICE, Inc., and many, many more! Vin also coaches founders to help growth hack their businesses.  He often talks at conferences and events around the world, focusing on marketing and sales as well as social media.  Vin, thank you so much for being here…

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[bctt tweet="The thing that you want to do the most is to build a community around yourself." username="danielhall"]

Promise: To Teach Authors and Product Creators Why They Are In the Marketing Business

I’m going to teach authors and product creators exactly why focusing on your product is the wrong thing to do. I’m going to teach them why they are in the marketing business, not the product business.  And, I’m going to get people to care about their idea so that their product can actually survive, instead of being dead on arrival, like most products and books are with 99.9% of people who don’t know how to market.  I will be focusing on areas like building a community around yourself, how to use social media channels, how to create buzz before you grow.  By the way, I’m doing this with zero paid media.

Learn

• Have one hub
• Viral launch queue
• Build a community around yourself
• The importance of copywriting
• Social media resources

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Connecting with Vin

If you want my new piece of software, I have a free growth hacking group “Traffic And Copy”.  We’re putting in the latest stuff every single day.  So, check out Traffic And Copy if you want those hacks.  Also, by the time this goes out, VinClancy.com should be operational.  If not, you can reach me at V@Magnific.com.  That’s where you can email me if you want links to anything that I’m working on, or any of my stuff, or advice.  But, Traffic And Copy is a good place to get me.

Resources

Traffic And Copy Vyper.io  Queueat.com Kickstarter Clkim.com PremiumBeat Audiense Buffer Social Panda

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to this episode of the Real Fast Results podcast!  Today’s special guest is someone who is very creative and extremely accomplished.  His name is Greg Cesar, and he has a fantastic opportunity to present to you that hardly anyone else is harnessing right now.   Greg is an international expert in creative internet marketing strategies.  Over 100,000 people have purchased Greg’s products online, so obviously, he knows how to sell products. Greg has been invited to speak on stages as far away as Singapore and Malaysia, and he has helped thousands of students to drive more laser-targeted traffic to their websites.  Again, he is a creative thinker, and therefore, he often uses out-of-the-box strategies to dominate niche markets.  Through his courses and trainings, Greg teaches people how to utilize mindset marketing, how to find hidden entry points in niche markets, and more specifically, how to use emotional triggers that help to get people to click on ads and buy more.

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With these strategies in place, you can even go into larger, more competitive markets, and get more clicks for pennies on the dollar, rather than spending dollars at a time on clicks, like your competitors will be doing within these markets.  Greg is an excellent marketer, and an all-around great guy who carries a reputation of having a lot of integrity, which is another reason why it’s an honor to have him as a guest today.  Greg, welcome to the show…

Promise: A New Way to Sell Information

First of all, thank you for having me on the show.  The promise is that by the end of the show I will have shown you a new way to be able to sell information.  [bctt tweet="It’s not just about creating the information, it’s about distribution and getting people to buy it. " username="danielhall"] When you kind of understand what we’ve done, you’ll know why this is one of the easiest things that I’ve ever done, and also, one of the most profitable.  If you get it, this could literally change your life.  Hopefully, this will make sense to you today.

Learn

• The information business
• The Amazon craze/sell on Amazon
• Making digital content physical to sell on Amazon
• Why it's better to sell physical products
• Pick a market or a subject
• Use your Google AdWords account to research keywords
• Try to solve a problem
• Create content
• How to use CDs or DVDs for your physical products

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Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to this episode of the Real Fast Results podcast!  If you are an author, especially an eBook author or a Kindle book author, you should be excited because today’s special guest is Derek Doepker.  He has a strategy to share about how you can sell more of your books, for full price, on auto-pilot.  Derek is a #1 bestselling author himself, of several books, including one titled Why Authors Fail.  He also leads hands-on training workshops, courses, and retreats.  Basically, they are there to teach authors how to turn their passion for writing into a sustainable business.  You can find out more about Derek by visiting EbookBestsellerSecrets.com.  Welcome to the show, Derek…

Promise: How to Sell More Books without Constant Marketing and Promotion

The promise today is: [bctt tweet="I’m going to show you how you can sell more books on auto-pilot without constant marketing and promotion" via="no"] First of all, obviously, if you have books in your business, and you want to generate more royalties, I’ve seen a significant increase in royalties by the scope of several thousand dollars in additional royalties with what I’m going to share with you today.  Now, even beginner authors have doubled, tripled, quadrupled their royalty income every single month by putting into practice what we’re going to be talking about.  So, in terms of bottom line results, we’re talking not just small increases, but significant increases in royalties, exposure, and of course, all of the other things that does for your brand.

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One of the best parts is that once you get this set up and going, and in some cases it just takes a few hours to put this system in place, it becomes almost hands free.  Like, you let the system do its thing.  I go on vacation, I travel, or whatever, and it’s running in the background.  So we’re talking about significant increases in sales, without a huge time commitment, and that frees you up to do more things that you love.

Learn

• Let Amazon promote your book
• Amazon marketing services
• Make sure your book has
  • an attractive cover
  • a nice title
  • a good description
• Manual targeting
• The importance of keyword research
• Test a lot of different keywords
• Understand the data

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Connecting with Derek

If you would like to have more of a shortcut and just learn about what I have been able to figure out, including how to do your research a lot faster… Like, in an hour or two, as opposed to days… If you would like to know some of the best ways to optimize your bids, there are some strategies you can use for this too.  Also, if you would like to have constant updates on what’s working nowadays, how to adjust, and all of that and more, I put together a training at a special discount.  It’s called KD Sales Machine.  If you are interested in that, as well as a few other components of what’s involved with that, I have a package offer that comes with a special discount. You can learn more about this by visiting RealFastResults.com/derek.

Resources

Why Authors Fail RealFastResults.com/derek AMS.Amazon.com KDP.Amazon.com CreateSpace BookBub

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!  

Welcome to this episode of the Real Fast Results podcast!  Today’s special guest is the infamous indie author and publisher Michael J. Knowles.  He is a managing editor and cultural correspondent at The Daily Wire and a recent Yale graduate.  In addition to that, he’s also a fine actor, but right now, he’s best noted as the author of Reasons to Vote for Democrats:  A Comprehensive Guide.  This book became a bestseller on Amazon, and not just a bestseller in one certain category, but the bestseller over all the books on Amazon.  If you didn’t know, this is actually a gag book, filled with almost no content until you reach an extensive bibliography at the end.

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Coming Up With the Idea for This Book

[bctt tweet="I wish there was some elaborate story about how I was going to market this thing & that I knew it was going to #1" via="no"] That really, wasn’t it.  I thought it would be a funny gag.  I was just sitting on the couch with my fiancé, and I said, “You know, there really ought to be…”  And, by the way, this is an old gag.  This gag has been around since at least 1880, which is when the Republican ticket of Chester Arthur and James Garfield published a blank book of their political opponent’s statesmanship and political achievements.  Again, that was also republicans trolling democrats with this same gag.

Learn

• How the book came about
• About the friends that helped Mike promote the book: Daily Wire crew as well as Ben Shapiro and Steven Crowder
• The cover of the book
• Why the book became so popular
• The networking and promotion strategy

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Connecting with Michael

The best way is probably through Twitter.  It’s @MichaelJKnowles, but I’m on every platform.  You can find me on Facebook or on Twitter.  I’m sure that you can find my email on a million pages that are out there.  But, please do connect.  This is one aspect I’ve really loved about this whole experience, and that is talking personally with people.  It may take a while, but I’ll always get back to you.  I’d love to hear everyone’s thoughts.  It’s been a really fun and totally surreal experience for me, but the most amusing part is reading what everyone else is writing.  I mean, those reviews on Amazon, and those Tweets, are really made up of some genuinely funny humor.  So, send them at me because I look forward to reading them.

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to this episode of the Real Fast Results podcast!  Today we have a presentation that may, very well change your life.  James Nowlin is the special guests for this episode, and he is “the real deal,” in every respect.  He was a millionaire businessman long before he ever wrote his book, The Purposeful Millionaire, and even before he got paid to do any Keynote speeches.  At the age of 26 he was a young, first generation millennial success story.  He even walked away from a 6-figure law practice as a corporate attorney to start his own business. At the time, little did he know that the launch of his executive consulting firm, called Excel Global Partners, would coincide with one of the worst economic downturns in generations, which was The Great Recession.  Throughout the formative years of his business, James became tougher, wiser, and stronger, growing the company to become a great success.  That’s in spite of those daunting odds.  James shares the story of overcoming these odds in his book.  In this podcast, he’ll be chatting about how to go about getting your head on straight.  Please welcome James to the show…

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Promise: Change Your Mindset

Thanks for having me on the show, first and foremost.  You should pay attention to this broadcast because you can be more, achieve more, and live more than you have ever imagined if you can get this one thing right in your life, and that’s your mindset.  That’s the 2-pound nugget on top of your head that really drives all of the success in your life.  For me, I had to change my mindset, in order to achieve at higher levels. [bctt tweet="My #1 hack is to get the heck out of bed in the morning." username="danielhall"] Having gone through a near-death accident at the age of 31… I had achieved really high levels of success.  I had the flashy car, I had the flashy friends, and I was traveling around the world, doing what I wanted to do, making as much money as I wanted to.  But, I was not achieving at my full potential.  That’s what I wanted to talk about today.  It’s all about getting that mindset in the right place, with the right disciplines and the right habits, on a daily basis, in order to achieve one’s maximum possible life.  

Learn

• The success formula
• Make a pros and cons list of your ideas
• Success is not glamorous
• If you want something bad enough, you'll do the work
• The Idea Phase
• The planning phase
• Mindset
• How this makes you a better business leader
• The execution phase

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Connecting with James

So, our launch for The Purposeful Millionaire: 52 Rules for Creating a Life of Wealth and Happiness Now, started on April 25^th.  We are very much looking forward to the launch date, and we believe that this book is going to be a best seller.  I will tell you right now that the book will be a best seller because I’ve meditated upon that for the past two years.  I said, “I want to create a bestselling book, to get this message of prosperity  and the exact things that need to be done in order to achieve that prosperity to people in this world.” So, it’s going to happen.  It’s part of my vision board.  I promise you.  James Nowlin is going to have a bestselling book, and that book is going to be The Purposeful Millionaire.  This book will hit shelves everywhere on April 25^th, 2017.  You’ll be able to find it on Amazon.com, or wherever you look, or you can visit our website at www.PurposefulMillionaire.me.  You can also visit www.JamesNowlin.com to find out more.

Resources

The Purposeful Millionaire: 52 Rules for Creating a Life of Wealth and Happiness Now The Tipping Point

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to this episode of the Real Fast Results podcast!  Deb Gabor is the special guest, and she is here to offer advice on branding for authors, publishers, and content creators.  Deb is the founder and brand dominatrix of Sol Marketing, which is a brand strategy consultancy that is obsessed with building winning brands. Since 2003, the Sol Marketing team has led brand strategy engagements for organizations ranging from international household names like Dell, Microsoft, and NBCUniversal to digital winners like Allrecipes, Cheezburger, HomeAway, and RetailMeNot as well as dozens of early-stage tech and digital media tycoons.  Deb has thorough expertise in thinking through and setting up a brand that will continue to sell you today, tomorrow, and well into the future.

Promise: DIY Framework for Building Your Brand

What I promise people today is that in the next 20-25 minutes, we are going through the “branding is sex” methodology that’s covered in my book, Branding is Sex: Get Your Customer Laid and Sell the Hell Out of Anything.  We’re going to go through that, and I’m going to give everybody a pretty easy and practical DIY framework for building the strategic underpinnings of your brand.

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So, a lot of people think of a brand as the visual representation, or how a brand actually articulates itself in the marketplace, such as how it shows up, like what color it is, what kind of logo it uses, and what kind of personality it uses.  A brand is so much more than that, and before we go on and I explain how to do it, you have to buy into the idea that: [bctt tweet="A brand is a strategic relationship that you have with your customers. " username="danielhall"] This is true whether you are a small business owner or you work for one of those big corporations, like those mentioned before.  Even if you are an individual publisher, content creator, or a writer, and also if you are just trying to market yourself to find a job, this is true for you as well.  You are a brand, whether you like it or not.  

Learn

• A brand has two parts
• Relationships in branding
• Your ideal customer
• "Brand Swagger"
• 3 important questions to ask yourself when branding
• Brand values pyramid
• The best content in the world is stuff that brings the audience into the story
• Self-expressive benefits
• How to make your customer the hero in his own story

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Connecting with Deb

I would love it if people would just email me directly.  I’m Deb@solmarketing.com.  You can find me on Twitter.  I’m @Deb_sol on Twitter.  Also, go check out BrandingisSex.com.  You can link back to my company’s page from there, and you’ll find a bunch of different places where you can buy my book.  In fact, you can go there and download a free chapter to try it before you buy.  You can also communicate with me through that website, or at SOLMarketing.com.

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to this episode of the Real Fast Results podcast!  This episode is meant to be a very special treat for you.  It’s something a bit different, but worth considering.  Today’s special guest is Matt Miller, who is a graduate of the United States Air Force Academy in Colorado Springs.  He was an air force pilot for nine years.  Post military, Matt worked in both medical and advertising fields, as a top performer.  His long-term desire was to start a business, probably a lot like you, and to build a lifestyle based on freedom and choice. During a conversation with a good friend, that actually led him into a 10-year business quest that has brought Matt’s franchising company to the cutting edge of both vending and school fundraising industries.  Starting with just a teeny-tiny seed of $100, he has built a “school spirit” vending machine company into a multi-million dollar vending business.

Promise: How to Build a Profitable Secondary Income Stream by Using Vending Machines

Thanks, first off, for having me on.  I really appreciate being here.  The big promise is: [bctt tweet="I want to show you how you can build a very profitable secondary income stream using vending machines as the vehicle" via="no"] Pat Flynn is a good friend of mine, and this started with a blog a few years ago which talked about creating information products online.  My challenge was, I have a very, very simple mindset, and the whole internet thing still just blows my mind, when I try to think about it.

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 I needed to do something that would allow me to make money immediately, not on down the road.  So, I had a good buddy at church who mentioned gum ball machines, and I got to thinking about it, and I was like, “You know what?  It’s going to take a lot of gum balls for me to get where I want to go financially,” but those gum balls have over a 1,000% markup, so the margins are huge, and the machines do all the selling while you’re not there.  So, I started, literally, with a $36 used gum ball machine from a guy that I found on Ebay, across Houston, where we lived at the time.  That’s where and how I started this business.  

Learn

• How Matt started his successful vending machine business
• Working with schools
• Using vending machines for school fund raisers
• Survey the area
• Get educated
• Hit every business in a strip center
• Charity Vending
• Making a pitch

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Connecting with Matt

I wrote a short eBook several years ago, called Live Your Dreams: The Top 10 Reasons Why You Need to Own a Vending Business.  It just shares a little bit of insight that most professionals have never even thought of in relation to vending.  We’ve set up a landing page specifically for you.  You can go to SSVBusiness.com/fastresults and download that for free.  At a minimum, you’ll learn a little more about just general vending.  If you want to talk about the franchise, we can do that too.  I hope, if nothing else, this gets you thinking about some other avenues that have been in front of all of us, all of our lives, but many of us, for whatever reason, have never considered.  This has changed my life and that of many of the other people that I work with today.

Resources

Live Your Dreams: The Top 10 Reasons Why You Need to Own a Vending Business SSVBusiness.com/fastresults

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to this episode of the Real Fast Results podcast!  Christopher Lochhead is today’s special guest.  He’s the co-author of HarperCollins’ instant classic called Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets.  He’s also the co-host of the Legends and Losers podcast.  On top of all of that, Christopher is a former three-time, public company CMO and entrepreneur.  As a matter of fact, Fast Company Magazine calls him, “The Human Exclamation Point”. The Marketing Journal also says that he is one of the best minds in marketing, and The Economist call him, “off-putting to some”.  At 18, he got thrown out of school, and with no other options, he started a company.  He wanted to add value to society, and now he’s been in business for over 30 years, even though he’s mostly retired these days.  He can quote most of The Big Lebowski, but he can’t even remember his wife’s telephone number.  However, he is an excellent speaker and a surf and ski bum, as well as a proud advisor to the non-profit 1 Life Fully Lived. [bctt tweet="The first thing I’d share is, if you are dyslexic, get a great coach." username="danielhall"]

Promise: Even if You are Dyslexic, You Can Write a Bestselling Book

Today we’re going to talk about how even a dyslexic can write a bestselling book. Well, listen, if you have something to contribute to the world, as we all know, books are transformative.  I started early, at 18, with no money, no education, and no experience, of course.  It was just me and my buddy, Jack.  When you start like that, you only have a couple of ways of learning.  That’s learning by doing, learning by seeking out mentors, and coaches, and friends that can help along the way, and then there’s learning by reading.

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Reading was so hard for me, and still is, frankly.  There were a handful of books that I read between the ages of 18 and 25, or 26, and had those authors not written those books, you and I wouldn’t be having this conversation.  A few years back, some friends and family started to tell me and my co-authors, “Hey, you guys should really write some of this stuff down.”  We got convinced that we had something to contribute, so we decided to do the book, and that’s really how it all happened.  

Learn

• If you are dyslexic get a good coach
• Find a good editor
• Find co-authors
• Get big players on your team
• Christopher's story on how he wrote a bestselling book, even though he is dyslexic

Download the Complete PDF Show Notes Free for this Episode

Resources

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Legends and Losers podcast

Connecting with Christopher

The simplest way to get me is LegendsandLosers.com.  My contact info is there as well as information about Legends & Losers, the podcast.  Play Bigger, the book, is there, and if you want to email me, you can grab the email off the site as well.  If you buy the book, and you don’t like it, let me know and I’ll send you $50.

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to this episode of the Real Fast Results podcast!  Today, you’re going to learn about building a team because, let’s face it, you’re only one person, and you can’t pull the plow forever.  You are going to need help, and it’s advised that you look into building a team sooner, rather than later.  The special guest in this episode is Gavin Zuchlinski, who is the founder of Acuity Scheduling.  This service is currently one of slickest ways to automate your business and manage appointments online. Gavin is a self-professed tech geek and espresso maniac.  He also wholeheartedly believes that business should be fun, as does the team at Real Fast Results!  Otherwise, why do it?  Welcome to the show Gavin!

Promise: Working Successfully with a Remote Team

Thanks for having me on.  I’m excited to chat about this.  I just wanted to talk about working with a remote team, so hopefully, you can get some of the best talent out there and be the most successful.

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The reason why we do it is to find the best talent out there.  Above all, I’m trying to find, for us, the best personalities and the right people, who actually have the drive to do what they are looking for, and to make everyone who is working with me, and our company, happy too. Remote working helps to solve all of that. [bctt tweet="The best people in the world aren’t within 25 miles of you. The best people are spread out everywhere." via="no"] The best people have the luxury to define where they are going to be working and what they are going to be doing.  And, we find more and more that they are using that power to go to companies that give them that flexibility, and honor them as a person, and don’t require them to do an hour commute each way.

Learn

• How to build a remote team
• Find people who are uniquely talented in different areas
• Finding the right personalities
• When to start hiring
• How to manage a team remotely
• Finding people that you don't have to micromanage
• Make sure that the communication is clear

Download the Complete PDF Show Notes Free for this Episode

Connecting with Gavin

To reach out to me directly, feel free to reach out on LinkedIn, Gavin Zuchlinski.  My name is very distinct on there.  If you want to check out Acuity Scheduling, feel free to go to AcuityScheduling.com/RealFast for an extended 45-day trial, and you can use the same tools that we do to hire and interview our remote employees all around the world without thinking about time zones.

Resources

AcuityScheduling.com/RealFast Slack Upwork

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to this episode of the Real Fast Results podcast!  This is an extra special episode because today’s special guest is world famous researcher, New York Times bestselling author, and university professor Dr. Jonah Berger.  You’re about to learn how to put campaigns together, which have the propensity to be contagious and even go viral.

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Dr. Berger is a marketing professor at the University of Pennsylvania, and author of the bestselling book, Contagious: Why Things Catch On.  Berger has spent over 15 years studying how social influence works, and how it drives products and ideas.  In addition to writing his book, he has published dozens of articles in top-tier academic journals and has consulted a variety of Fortune 500 companies.  He has also been published in popular outlets like the New York Times and Harvard Business Review.

“Contagious”

We’ve all seen products and ideas catch on, services and the like, whether it’s a product in the grocery store (Greek yogurt became popular a few years ago), whether it’s an app like Uber or Snapchat, or whether it is a service, like B2B marketing, for example.  We’ve all seen examples of things which came out of nowhere and became extremely popular, and the question is “Why?”  What was it about these things that made them popular? It turns out that it’s not just about advertising or having a big advertising budget, or even, necessarily, having the best product or service out there.  It’s really about the power of word-of-mouth.  [bctt tweet="It turns out that word-of-mouth is ten times as effective as traditional advertising." username="danielhall"]  

Learn

• How contagious marketing works
• Getting people to talk about your product
• STEPPS - Social Currency, Triggers, Emotion, Public, Practical Value, Stories
• How to apply "STEPPS" to what you are promoting
• When it comes to writing a book or creating content in some way, shape, or form, is how can you make your audience feel like an insider?
• Think for a moment about the cover of your book 
• Active colors
• Finding the right triggers for a product
• Practical value
• Meeting the needs of your audience

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 Connecting with Dr. Berger

My book is available anywhere books are sold.  Amazon, Barnes & Noble, or wherever you like.  You can find more information about me at JonahBerger.com.  There are a bunch of free resources on our website, like a workbook to help you follow the STEPPS, and those sorts of things.  You can also find me on J1Berger on Twitter.

Resources

Contagious: Why Things Catch On JonahBerger.com

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to this episode of the Real Fast Results podcast! Fran Harris is in the house!  She is an ESPN announcer, and a former HGTV host, and a business explosion expert who has shared her maverick business insights on platforms like Good Morning America, the TODAY Show, CNN, and Fox Business News.  Since 1995, her company has been known as a trusted advisor, trainer, coach, content creator, and business development partner for folks from Fortune 100 companies all the way down to small business owners. Fran is also a world-class athlete.  She is an NCAA and WNBA champion.  On top of all of that, Fran is the co-owner of the Dallas-based real estate development company that’s currently developing multi-million dollar sports, entertainment, and hospitality projects worldwide.

Promise: Leverage Your Knowledge through Publishing, Speaking and Training

Well, it’s going to be fun for a lot of reasons, but the main reason that you should stick around is that if you have any amount of knowledge in that head, I’m going to be sharing with you how to really leverage that through the power of publishing, speaking, and training.  And don’t worry, if you’ve not done any of those three things, or if you’ve done all of those three things, I’m going to be sharing some insights to help you explode those areas so that you can spend more time with your family, if you want to, or travel, or give to the things that matter to you.  That’s exactly what I have been able to do, literally through the power of those three things.

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[bctt tweet="If you know anything about anything, then you have a story." username="danielhall"]  

Learn

• Fran's journey
• Pick a topic you know about
• One thing
• Fight for focus
• Publish
• Speak
• Train
• Be authentic

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Connecting with Fran

I have a really nice gift for folks, and you can access it at http://RealFastResults.com/Fran.  I did a live training called “The $100,000 You Left on the Table this Year”.  It doesn’t matter who you are or where you’ve been, I guarantee you’ve left at least $100,000 on the table this year.  That training is about having multiple streams of income, but also organized streams of income, meaning that there’s a synergy between your publishing, your speaking, and your training. So, it’s a follow-up to this, but I go into greater detail about how I get publishing deals, why people ask me to come and speak, and most importantly, you’ll hear a business model that’s very consistent, which is not to spend money until you have to.  Be profitable from the beginning, and really focus on the things that you are passionate about, have experience in, or are an expert in.  You should add up the money throughout the course of the training.  It’s like an hour and a half long, or somethi ng like that.  You’ll hear the money that you’re leaving on the table.  There are sounds of change and big bundles of money falling as you go through.

Resources

http://RealFastResults.com/Fran  People Do Judge A Book By Its Cover – How To Create A Cover That Sells with Nick Zelinger Upwork.com  Freelancer.com Fiverr.com

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to this episode of the Real Fast Results podcast!  Gina Henry is today’s special guest.  She is an expert when it comes to being able to travel and make money at the same time.  In fact, when this episode was recorded, she was in Austin, Texas, traveling and visiting friends, but at the same time, she taught a group about how to travel and make money.  So, Gina had actually been traveling and making money herself.

Promise: How to Travel for Free

Well, I think the importance of travel… I know in my life, and [that of] many of our listeners and viewers, it’s stimulating.  You’re learning, you’re seeing things differently, you’re meeting new people, you’re exposed to new cultures, even if you are here in the U.S. traveling.  There’s a stimulation, I think, and I get so much out of it.  It helps me with my writing, my speaking, my business ideas, and my brainstorming.  It gets you out of a rut. 

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[bctt tweet="When we get too much routine in life and get sidetracked, we just need to get our focus back. For me, travel is what does it." via="no"] You can not only use your travel for inspiration, but also, at the same time, maybe work on the road.  That can make part of your trip a business trip, and a possible tax reduction (part of it). But, the whole idea is that you’re out there, getting inspiration, and you’re coming up with new ideas.  Maybe you’ll have time to focus on those ideas, and maybe without some of the distractions that you may have at home.

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Learn

• Financing travel
• Top opportunities
• Become a tour coordinator
• Promote the trip
• There are tour companies you can work with (see links in Resources)
• Be open to volunteering
• Use a frequent flyer rewards program
• Teaching English overseas

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Connecting with Gina

You can look at my website, which is GinaHenry.com.  You can also email me at GinaHenryTravel@gmail.com.  You can see my class schedule on my website.  I’m all over the country, in 90 different cities, and I spend several months out of the year out of the country.  You’re welcome to join me.  My whole plan is to take people out there traveling and help you to really have the confidence, the time, and the money to be able to travel as much as you want.

Resources

GinaHenry.com SpecialtyTravel.com Go Ahead Tours EF Tours Intrepid Travel Overseas Adventure Travel Collette Tours International Executive Service Corps TransitionsAbroad.com Travelzoo Gate1Travel.com ESLFocus.com

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!