Welcome to this episode of the Real Fast Results podcast! Deb Gabor is the special guest, and she is here to offer advice on branding for authors, publishers, and content creators. Deb is the founder and brand dominatrix of Sol Marketing
, which is a brand strategy consultancy that is obsessed with building winning brands. Since 2003, the Sol Marketing
team has led brand strategy engagements for organizations ranging from international household names like Dell, Microsoft, and NBCUniversal to digital winners like Allrecipes, Cheezburger, HomeAway, and RetailMeNot as well as dozens of early-stage tech and digital media tycoons. Deb has thorough expertise in thinking through and setting up a brand that will continue to sell you today, tomorrow, and well into the future.
Promise: DIY Framework for Building Your Brand
What I promise people today is that in the next 20-25 minutes, we are going through the “branding is sex” methodology that’s covered in my book, Branding is Sex: Get Your Customer Laid and Sell the Hell Out of Anything
. We’re going to go through that, and I’m going to give everybody a pretty easy and practical DIY framework for building the strategic underpinnings of your brand.
So, a lot of people think of a brand as the visual representation, or how a brand actually articulates itself in the marketplace, such as how it shows up, like what color it is, what kind of logo it uses, and what kind of personality it uses. A brand is so much more than that, and before we go on and I explain how to do it, you have to buy into the idea that: [bctt tweet="A brand is a strategic relationship that you have with your customers. " username="danielhall"]
This is true whether you are a small business owner or you work for one of those big corporations, like those mentioned before. Even if you are an individual publisher, content creator, or a writer, and also if you are just trying to market yourself to find a job, this is true for you as well. You are a brand, whether you like it or not.
- A brand has two parts
- Relationships in branding
- Your ideal customer
- "Brand Swagger"
- 3 important questions to ask yourself when branding
- Brand values pyramid
- The best content in the world is stuff that brings the audience into the story
- Self-expressive benefits
- How to make your customer the hero in his own story
Connecting with Deb
I would love it if people would just email me directly. I’m Deb@solmarketing.com
. You can find me on Twitter. I’m @Deb_sol on Twitter. Also, go check out BrandingisSex.com
. You can link back to my company’s page from there, and you’ll find a bunch of different places where you can buy my book. In fact, you can go there and download a free chapter to try it before you buy. You can also communicate with me through that website, or at SOLMarketing.com
Real Fast Results Community
If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes
, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results
. As always, go make results happen!