How to Promote Your Book Without Using Social Media With Sandra Beckwith

Welcome to this episode of the Real Fast Results podcast!  If you are an author, if you are a publisher, if you are a small-press independent author and/or publisher, you are definitely in the right place.  Today’s special guest is Sandra Beckwith.  She is an award winning former publicist who now teaches authors how to market their books, and she does it quite well. Sandra’s Build Book Buzz website has been honored by three different organizations for its excellence.  When you go check it out at BuildBookBuzz.com, you’ll know that what she has to say is well-worth listening to.  Thanks for being here Sandra…

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Promise: How to Promote Your Book without Using Social Media

We are promising people how to promote their book without using social media.  It is a popular topic.  Some people just aren’t comfortable with social media, and they are so relieved to learn that they have other options.  That’s my promise.  You’ll get several tips that you can use immediately. [bctt tweet="You hear a lot about social media, but what you don’t hear is that it’s not really effective for book marketing." via="no"]It serves a huge purpose for authors.  Twitter, in particular, is great for building relationships, making connections, and also for professional development.  You can learn a lot from the links to content that others share on Twitter, but people aren’t using Twitter to find books to read and buy.  The magic happens in other ways, particularly when we connect with people who are the most interested in the books that we write.

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Learn

• Guest Blogging
• Promotion that Guest Blogging Brings
• Book Fairs
• Exhibit at book fairs 
• Public Speaking
• Publicity
• News media attention
• Preparing for Media Coverage
• Contests
• Email Marketing

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Connecting with Sandra

The best way to reach me, really, is through my website.  Please do subscribe to my newsletter at BuildBookBuzz.com/gift.  On my blog, I’ve got tons of free content.  It’s really helpful information, and that’s at BuildBookBuzz.com/blog.  As I said, there’s a search bar on the right.  So, you can enter in a keyword for whatever topic you want to look into.  You should be able to find related content, but if you don’t, send me an email and I will get some content put up there for you on that topic.  My email is [e-mail].  Thank you!

Resources

BuildBookBuzz.com BuildBookBuzz.com/blog BuildBookBuzz.com/gift Email Marketing Resources: MailChimp Constant Contact Aweber iContact

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!