Today, we are going to be talking about re-purposing your content, which is HUGE! I’ve been able to re-purpose my content for years now. I have been online almost 10 years now. So, for quite a few years, I’ve taken something very simple, like a blog post, and I’ve been able to re-purpose it into so many things. This includes 14 bestselling books, international speaking gigs, just everywhere on every topic, and being able to connect with people who want to study with me. These are people who I mentor.
Essentially, when you review this material, you’re going to learn to take content that’s in one type of format, such a blog article, and repackage it so that it’s in other formats and can be used in different ways. So, the core of the content remains the same, but you can sometimes tweak it to fit another audience, thereby leveraging the same work over and over again
. The truth is that this is incredibly powerful. Here’s an example. I was just speaking to a group of authors over in London. That’s not my primary audience, but I was able to re-purpose other presentations that I’ve done for online entrepreneurs and various groups to make it very specific for the authors, without having to redo the entire presentation. [bctt tweet="Re-purposing content is a great way to leverage your efforts." username="danielhall"]
In this podcast you will discover:
- How to figure out what type of content your audience wants
- How to re-purpose information you already have onto different platforms
- Connie's Concept - “Book, Blog, Broadcast.”
- Marketing Your Content
Links: Books by Connie ConnieRagenGreen.com Previous Podcast - Earn More, Get More Done Plus Get More Free Time By Hiring a Virtual Assistant with Luanna Rodham
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