Welcome to this episode of the Real Fast Results podcast!  Today’s episode is going to be especially helpful for you if you are a fiction writer or aspiring to be one.  Steve Alcorn is one of the contributing authors to Write and Grow Rich.  By the way, that book is currently being promoted, and you can get it for just $0.99 if you move fast.  There are a number of bonuses being offered with it for those who get it early as well.  You can find out more about this at RealFastResults.com/wagr.

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Steve is an expert author who helps other aspiring authors and independent publishers to reach their goals.  In fact, he has been able to help more than 30,000 aspiring authors throughout his career.  He’s also the CEO of Alcorn McBride Inc., which is a company that designs products used in nearly all of the world’s theme parks.  In addition to that, he is the author of many books spanning many genres including historical fiction, romance, young adult novels and many non-fiction titles as well.  Please welcome Steve to the show…

Promise: How to Structure Your Novel

Well, I hope that you will take away the idea that structuring and coming up with a plan before starting to write a novel or a short story, or any kind of fictional work, will save you a tremendous amount of time later on.  I’ll show you the specific techniques for structuring your novel so that before you even start writing, you will guarantee that you are going to finish.  So, no more writer’s block, and no more getting stuck.  You are going to learn the keys to having a firm structure in place for writing fiction too. Well, I think that any of us who have tried to write fiction have encountered a problem in which we get very excited about an idea, and the idea may be based upon a character, it might be based upon a setting, or it might be a plot idea about something that happens.  We sit down and start furiously writing, and then we write the length of a chapter, maybe, and things start to get a little fuzzy.  We aren’t quite sure where to go, and we start to get a little bit lost.

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Learn

• How to structure your novel using elements
• Nine check points to use to pre-structure your novel
• How to pre-structure your novel using acts
• How to finish it fast

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Resources

Writing Academy Write and Grow Rich National Novel Writing Month

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!  

Welcome to this episode of the Real Fast Results podcast!  Jason Ladd is today’s special guest.  Jason is currently collaborating with about 20 other authors in an anthology called Write and Grow Rich.  If one of your dreams is to use your writing ability to achieve this sort of success, then you’ll definitely want to pick up a copy of that book.  You can find out more by visiting RealFastResults.com/wagr.  You’ll also find out how to get some great bonuses when you visit the site. Jason is also an expert at getting book reviews on Amazon, which is one of the most important aspects of writing and publishing.  This is particularly true when it comes to getting Amazon reviews and reviews that continue to help your book sell now and in the future.  Jason is here to discuss this topic today.  Please welcome him to the show…

Big Promise: How to Get More Book Reviews on Amazon

First, it’s a pleasure to be here.  Thank you for having me.  The big, fat promise for today is if you’re an author, you’re going to learn how to solve one of the biggest pieces of the promotional/marketing puzzle that you need to solve in order to get social proof for your

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There are many reasons why this is very important, but the first reason I have is the most personal and, maybe, psychological.  If you think about someone that just happens to stumble on your book that’s on Amazon.  What are they going to see first?  The first thing they are going to notice will probably be the cover.  Their eyes are going to be drawn to it, so you’ve got to have a great cover.  The next thing they are going to look at is the title, or the main title.  They are going to read that and think, “Is it good?  Is it interesting?” The next thing might be the subtitle, but the second or third thing that they are going to look at is that little star and that little number, or maybe the big number that’s next to that star, that tells a person what’s going on with the book.  They are going to look to see, “Does this book have 5,000 reviews?”  Then, they are going to know that this is an offer that has been around a long time, or this is a celebrity… There’s a lot of, uh, promotion going on with this.  Or, maybe they're going to see a couple of hundred and think, “Wow.  This book is legit. This is someone that has a fanbase, and it’s a 4 ½ star.”

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Learn

• 3 Reasons why book Reviews are important
• Jason's 5 Step Process to Getting Book Reviews on Amazon
• How to find reviewers
• How to ask for reviews
• When your should start thinking about getting book reviews on Amazon
• What format to send your book to reviewers

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Connecting with Jason

I have a very extensive webinar on this subject.  You can check it out at RealFastResults.com/bonzai.  And, if you haven’t picked up a copy of Write and Grow Rich, which is an anthology that I recently contributed to, you should buy one for $0.99 soon.  They are selling for that right now, since we are in pre-publication.  If you get it now, you will also receive a big package of really great bonuses.  For example, there’s one that will help you learn to emulate New York Times bestselling covers for your Kindle books, for free, using Canva.  There are other great bonuses, contributed by other authors of the book as well.  As previously stated, you can check out this offer at RealFastResults.com/wagr.

Resources

Book Funnel Write and Grow Rich RealFastResults.com/bonzai

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to this episode of the Real Fast Results podcast!  Greg is today’s special guest.  He’s known as a master negotiator, and he’s also really good at figuring out body language.  Of course, those two skills go hand in hand.  Greg has been practicing this art form for more than 30 years.  In fact, he spent 20 years studying how body language can affect negotiations. Over the years, he’s participated in many negotiations within universities and governmental establishments, seminars, schools, municipalities, and industrial settings, and he has even served on a number of corporate, business, and governmental boards.  Greg is often sought out for his expertise, and we are thankful to hear what he has to say today.  Thanks Greg…

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Promise: Successful Negotiations

First of all, thank you for the invite.  My tagline is, “You’re always negotiating.” What that means is that the actions you engage in today influences/impacts tomorrow’s potential outcomes.  Thus, the better you can negotiate, the greater outcomes you are going to experience, no matter what it is that you’re trying to achieve in life. [bctt tweet="You should never want a deal so badly that you are willing to cave in, in order to get some aspect of the deal. " via="no"] First of all, you should always gather as much information about any situation that you’re going to be involved in, prior to your negotiations, as possible.  The reason for this is that the more information you gather, the more of a strategy you’ll be able to develop, dependent upon the individual with whom you are negotiating.  That’s to say, you can use the exact same strategy that netted the exact outcome that you were seeking in one particular situation, but because the variable happens to be that you are negotiating with a different person, you would then have to use a different set of strategies.

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Learn

• How to handle difficult negotiations
• How to prepare for a negotiation
• What makes the other negotiator tick
• Tips About Body Language
• Negotiation Escape Routes 
• How to use these techniques in everyday life

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How Do I Connect with Greg?

Well, again, the current book is Body Language Secrets to Win More Negotiations.  The new book is:  Negotiating with a Bully…  Also, if people wish, they can sign up for my free newsletter that gives out negotiation tips and body language advice.  That’s at www.TheMasterNegotiator.com.

Resources

Body Language Secrets to Win More Negotiations Negotiating with a Bully…

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to this episode of the Real Fast Results podcast!  If you are an author, or an aspiring author, and you are really thinking about writing your first book, or your next book, and you are trying to decide whether to self-publish or go the traditional route, you are in the right place today. Pat Iyer is today’s special guest.  She is an entrepreneur and published author who can give you insight on self-publishing vs. traditional publishing..  Please welcome Pat to the show…

Big Promise: Self-Publishing vs. Traditional Publishing

Well, I think that the big promise, as far as I am concerned is that a lot of people have questions about whether they should self-publish or seek out a traditional or indie publisher.  I have done both, and I can easily share the pros and the cons of each approach. [bctt tweet="Whether you self-publish or traditionally publish, you will be part of the marketing and promotional efforts." via="no"] I think that before self-publishing became so easy, there really was only one choice, which was to approach a publisher or be approached by a publisher, write up a book proposal, create an outline, a sample chapter, and an analysis of the target market.  You’d need to show how your book was different than other books.  Those steps are all very important to make sure that you have a viable book, but the difficulty with traditional publishing is that, from an entrepreneurial standpoint, you do a whole lot of work, and you get small royalties in return.  However, a traditional publisher, or an indie publisher, can open doors for you that you would have never had opened if you hadn’t been published.

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Learn

• Self-publishing vs. traditional publishing
• Why you may want to start with traditional publishing
• Why you may want to consider self-publishing
• Author's platform
• How you plan to promote your book
• How much marketing will you have to do if you traditionally publish your book
• How to become traditionally published and build your reputation

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Connecting with Pat

They can reach me through my website, which is EditingMyBook.com.  That’s my speaker site.  I have a page on that site regarding the work that I do as an editor and a ghostwriter.  I also help people who take their books and turn them into online courses, to be able to share their content in a new way with a different audience.

Resources

How to Get a Literary Agent With Dani Hedlund

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to this episode of the Real Fast Results podcast!  Dan Janal is today’s special guest.  If you have a brand, or you would like to build a brand by writing a book, then you are definitely in the right spot.  Dan has actually written more than a dozen books, and his latest book is called, Write Your Book in a Flash: The Paint by Number System to Write the Book of Your Dreams – Fast! Dan is also one of the founding fathers of internet marketing because he wrote one of the very first books of the field.  That was way back in 1993.  So, he has been in the game a long time, and he has built quite a reputation as an expert in the field, as noted by the Los Angeles Times.  Dan is also a publicity as well as a marketing expert, and he has helped many people build their platform.  He also holds a master’s degree in journalism, is an award-winning newspaper reporter and business newspaper editor, and he helps a number of thought leaders and business executives write their books, and of course, build a bigger platform and increase their sales.  Please welcome Dan to the show…

Big Promise: How to Overcome the Barriers to Writing a Book

Thanks for having me here.  I promise you that the next few minutes will be very, very valuable for you.  My big promise to you is that you will overcome the barriers to writing a book.  You know, everyone wants to write a book, but somehow they talk themselves out of it.  During the next few minutes, we are going to go over some of the most frequently asked questions. [bctt tweet="Anyone who wants more business should write a book." username="danielhall"] If you are a bricklayer, you show up for work every day.  No one says, “Oh, I don’t feel inspired to dig my ditch today,” or “I don’t feel inspired to lay bricks today.”  Or, “I’m waiting for some inspiration to come so that I can dig a ditch.”  They just show up and work.  Somehow, for writers, it’s like, “I’m looking at a blank page.  I have writer’s block.”  Well, you know, the secretary is filing a ton of insurance forms a day.  She doesn’t get “filer’s block,” but somehow we get blocks.  So, in the next few minutes we are going to overcome some of those blocks, and I’ll show you how you can write a book fast, fast, fast, fast, fast.

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Learn

• Who should write a book
• How having a book helps clients select you
• Your book is a big business card
• The benefits from writing a book
• The Paint-by-Numbers System to Writing a Book
• Start with 10 chapters
• Write for 15 minutes a day

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Connecting with Dan

Go to my website, which has the same name as my book, WriteYourBookInAFlash.com.  That’s another rule for you guys.  When you’re naming your book, use words that you can’t possibly misspell.  WriteYourBookInAFlash.com.  There are no crazy numbers, no 4’s and no 2’s.  Nothing that’s like, “Oh my gosh!  I wish that I had known that before."  Now you know.  Pick an easy title and use keywords.

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Hello!  Welcome to this episode of the RealFastResults.com podcast!  PR Professional Extraordinaire, Josh Elledge, is in the house!  Please welcome him to the show…

Big Promise: How to Become a Media Star

I’m going to teach you how to become a media Star. You might be thinking, "Why would an author or entrepreneur like me want to do that?"

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As you grow your brand, and as you grow as an author, or as an entrepreneur or a business owner, you want to increase authority.  Understand that authority is a currency.  The more that you have, the more fabulous prizes you can exchange that currency for.  If you have no authority, no respect, and no influence in your space, it’s going to be awfully hard to do just about anything. [bctt tweet="As you work with people who have higher authority and influence than you, this brings you up." username="danielhall"] I think most of us write a book because we feel like there’s an impact that we want to make in the world.  But, if you don’t have an audience, and no one is willing to promote your book to their audience, again, it’s going to be awfully tough to gain any sort of momentum.  So, it really is the rocket fuel that makes everything go as an author.  And, I’ll tell you that as you work with people who have higher authority and influence than you, this brings you up.  So, the game is now that we just want to associate with high-authority and influential people as much as possible.  A great way to do that is through the media or with other digital influencers.  

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Learn

• How to become a media star
• Work on your own authority
• How to position yourself as an authority
• How to contact journalists
  • Using Twitter to contact journalists
• Finding the right journalists to contact
• Make an offer
• The difference between a press release kit and a media kit

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Connecting with Josh

I do a lot of teaching and pro bono work.  If you’ll go to UpMyInfluence.com, you can join me on a webinar where I will spend a little bit more time breaking this down.  That way, you’ll have some very, very actionable things that you and your team can go out and do to start winning.  Everybody wants to work with a winner.  I firmly believe that everyone has a message that could possibly impact the world, so our job is simply to turn those people into media stars so they can have every bit of it.

Resources

UpMyInfluence.com BuzzSumo Upwork

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Hello!  Welcome to this episode of the RealFastResults.com podcast!  Today’s episode is a little different, but very special.  Tyler Sheff is here to share his business knowledge.  He is the CEO of The Cash Flow Guys, and he’s the host of the “Cash Flow Guys” podcast.  Please welcome Tyler to the show…

Big Fat Promise: Successful Negotiations

Thanks for having me.  The big promise today is, I am going to teach you how to be successful in virtually any negotiation that you may come across.  Husband or wife?  Entrepreneur? Real estate person?  Banker?  Lawyer?  It doesn’t matter.  We are going to cover that.

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I was told by a friend of mine, and a mentor, that the Good Lord gave us two ears and one mouth for a reason. The two ears are there to listen, and the one mouth is there to talk.  The problem that we make, as business people and as entrepreneurs, is that we spend a lot of time assuming.  Whether that’s in our marketing message, or in our goals, we assume that we are going to do a certain thing, or that people are going to react a certain way, but very rarely does anyone actually do the work to simply ask people… Or, more importantly, here’s the thing that people miss, actually listen to what the answers are.  

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Learn

• The reason for the sale
• What questions to ask
• The offer
• What to do after the offer is made
• The commitment
• Buyer resistance
• Video emails

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Connecting with Tyler

The best way to get me is through CashFlowGuys.com.  Right on the homepage, there’s a little text icon.  This goes to my team, but if it’s something you need to get through to me directly, they will forward it to me instantly.  We can reply if you need help with something or you are stuck on something.  Everything we have on our YouTube channel and on our podcast is on CashFlowGuys.com, so that’s the best way to reach out.

Resources

BombBomb.com UseLoom.com

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!  

Welcome to this episode of the Real Fast Results podcast!  This episode was broadcasted from Orlando, Florida, and today’s special guest is William Hung.  For those of you that don’t know, William is famous.  He’s infamous and famous.  William was on American Idol, and one of the reasons why he’s on this podcast is because he has actually followed his passions and followed his dreams.   [bctt tweet="Whatever you want to do, you do it with excellence based on the knowledge you have." username="danielhall"]

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William Hung's Story

What happened was that during school, I wasn’t doing well.  I felt miserable.  One day I saw a poster for a school talent show at the Clark Kerr Dormitory.  I figured, “Why not?  There’s nothing to lose.”  So, I sang one of my favorite songs, “She Bangs,” by Ricky Martin.  I had no expectations, but somehow, I won!  The grand prize was a DVD player.  That gave me the confidence to audition for American Idol.  

Learn

• William's experience on American Idol
• What his life was like after American Idol
• Making a record
• William's advice about following your dreams
• Fear of failure
• Going from fear to courage

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Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to this episode of the Real Fast Results podcast!  Chris Krimitsos is today’s special guest.  He is the founder of a conference called PodfestExpo.com, and basically, he helps podcasters and people who want to build a podcast audience.  Please welcome Chris to the show…

Promise: How to Pack Live Events with Your Target Audience

The big promise is that I’m going to share with people how they can really pack an event with their target audience in order to build their business as well as how to really find their target audience.  I’m going to share some tweaks in your thinking that will help you really reach the exact person you are looking for to help, and in the process, to make a living and make money. [bctt tweet="You have to understand that if you consistently do an event each year, the income can easily double." username="danielhall"] First of all, you should have an online presence of some sort.  That is primary.  Secondly, if you really want a rabid base of supporters, you either need to go out and speak at events, or eventually, I would highly recommend housing your own event.  There’s no more rabid of a fan base than with a person that raises their hand and says, “I’m willing to travel to be in a room with you for a day or two days, and learn from you, and get infused with your culture, your philosophy, and your methodology.”  You can’t ask for a better client, and those people tend to be your greatest clients, and your greatest, what I call, promoters of your brand and what you represent.

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I help a lot of influencers, by the way.  I’ve done over 2,000 events, so I’m not new to the game.  I’m fairly young, but I’ve spent, literally, a decade packing in events.  When I tell you events, I’ve done fishing tournaments, poker tournaments, sending people to the World Series of Poker, business conferences, one-day socials, and the only thing I haven’t done is golf tournaments.  I’m not a big golfer.  But, I mean, I could have done that.  Workshops, one-days, meetups, you name it, I have experience across the spectrum.  There’s nothing better than meeting your audience live and building off of that.

Learn

• Leveraging a live event
• You get better feedback live
• “What is the audience that I want to reach out to?”
• “Who am I, who would I like to cater to, and what am I bringing of value to the table?”
• Ticket prices
• Selling tickets
• Ticket levels

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Connecting with Chris

You can go to ChrisKrimitsos.com, and Google will respell it for you.  The main thing, especially if you want to learn live events, is I just launched a podcast to help people do this.  It’s called the Conference Cashflow podcast.  Look it up in iTunes and subscribe to it, and then every week or two, I release an episode with a promoter in which they share how they do what they do. The one I really recommend is by Michael Stelzner of Social Marketing World.  One of the fun facts he shared is that he won’t do an event if he doesn’t stand to make 45% net.  Anyone in business knows that’s a tremendous net, especially for a conference.  I’ve been learning a lot by interviewing these individuals, but I really want to share that information with people.  So, check that out.  ConferenceCashflow.com or the Conference Cashflow podcast, on iTunes.

Resources

Indiegogo PodfestExpo.com ConferenceCashflow.com ChrisKrimitsos.com

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to this episode of the Real Fast Results podcast!  Thank you for joining us for the show.  Today we’ve got something very special in store for you.  We will be discussing private label rights (PLR).  A lot of people don’t know much about this topic, and even if you do know about PLR, you may not know exactly how you can use these types of materials in a profitable way.  Kelly McCausey is an expert on PLR, among other things.

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Most importantly, you want to bring quality material to the marketplace, which is something that Kelly is great at.  Her expertise also lies in instigating communities, and she has over 15 years’ experience running an online business.  The Real Fast Results podcast always tries to encourage listeners to build their own communities online and otherwise, and hopefully, Kelly will provide some insight on how this is done as well.  She is able to do this through a variety of mechanisms, including podcasting, blogging, live streaming, and she also has an extensive background when it comes to participating in live events.  Please welcome Kelly to the show…

Promise: Making Smart Use of Private Label Rights (PLR)

I hope you will hang around and listen because I know what I’m talking about.  I used to be a dead-broke, single mom who couldn’t figure out how to keep the phone turned on.  Now I have great financial security, and I don’t work too hard.  A lot of it has to do with content marketing and making smart use of private label rights content. [bctt tweet="Private label rights (PLR) content has been developed for a whole lot of topics and niches." username="danielhall"] I like to call it brandable content.  Brandable content is everything from articles and emails, to small reports, to full-blown courses and workshops that have been developed by subject matter experts.  These are people who have a great grasp on content marketing.  They’ve developed the content so that you can take it…  They are giving you permission, full private label rights, to edit, add to, delete from, brand it in order to give it away or sell it yourself. We will be discussing private label rights (PLR).  A lot of people don’t know much about this topic, and even if you do know about PLR, you may not know exactly how you can use these types of materials in a profitable way."

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Learn

• • What is PLR content?
  • Finding High Quality PLR Content
  • Evaluating PLR
  • How to Make PLR Content Your Own
  • PLR Implementation
  • Products You Can Create from PLR
  • Where You Can Use PLR Content
  • Using PLR for Your Email List

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How Can I Learn More from Kelly?

All I have left to say is to give it a try if you’ve never checked it out before.  I put together a brandable content bundle, and what I’ve done is provide you with some free PLR for different niches.  There’s self-help, business development, and health and wellness.  I put it all together, and if you’ll go to RealFastResults.com/plr, you’ll be able to use that to claim some free PLR from several very good PLR providers. You can experience it, see the different formats and styles.  You are going to gravitate towards certain providers and be addicted to everything that they offer.  That way, you’ll be able to experience it for yourself and see if it’s going to work for you.

Resources

Free Brandable Content Bundle (PLR) from Kelly

Using Persuasive Content to Pre-Sell Your Products & Services With Alice Seba

PLR Sites Coach Glue White Label Perks ListMagnets.com Piggy Makes Bank PLRminimart.com

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to this episode of the Real Fast Results podcast!  Maruxa Murphy is today’s special guest, and she’s got some really exciting things to share.  You’ll be able to use the information provided in your own business, regardless of what type of business you have.  Aside from being an outstanding wife and mother, she is known for connecting great people with awesome ideas and amazing resources.  She is also the founder of Perky Perky Coffee, which sells powerful and premium coffee to customers nationwide. Maruxa loves to activate greatness in others and to challenge her customers and clients to live out a full and alive life.  About a year ago, Maruxa had an idea.  She asked, “What if there was a coffee line that spoke directly to women like me?”  That is, overworked, overtired, and over-it moms, who really knew, deep down, that they were ready to do more than just filling the role of “Mom”.

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Maruxa is a self-described coffee snob, and she realized that there was a place for her to jump into the market.  Since this market was typically directed to men, she wondered what would happen if she changed the connection women had in their daily life with a cup of coffee.  Well, she did move on to build a great brand, and you can learn more about her and her business by visiting PerkyPerky.com.  Please welcome Maruxa to the show… [bctt tweet="The launch time is an opportunity for you to partner with and enlist the support of those that want to cheer you on." via="no"]

Big Fat Promise: Momentum Building in a Product or Book Launch

Thank you so much for having me on the show.  For those listening, hello, hello.  It’s nice to meet you all.  I’m really glad to be here.  Today’s big, fat promise… I believe that if we can create momentum when we are launching something, like I launched Perky Perky… Holy Cow!  The sales just show up.  So, I want to teach moment.  I want to teach momentum building in launches today. I think that we should care because we spend so much time and energy doing a launch.  So, if we do it in a way that’s intentional and allows for people to know about your product beforehand, then your launch will be more successful.  It just makes sense, right?  A lot of people think about product launches or book launches like, “If I build it, they will come.”  They think that, all of a sudden, it’s going to be an overnight success, but there’s really no such thing as overnight success.  There’s time and energy put in both before and during the launch, which can really create and craft an experience for your customers and your potential clients.

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That’s why I think it matters.  And, I think if we do it correctly, people feel the energy and the passion you have around it.  They want to share it, and they want to be a part of what you are building because they believe in it.  It doesn’t feel forced or fake; it’s a real experience that they get to be a part of.  That’s what I love doing.

Learn

• How to Create Launching Momentum
• Maruxa's Quest to Perky Perky Coffee
• Identify what You want to Launch
• Start Gathering Your Supporters
• Invite Your Supporters to Be Part of the Process
• Have Your Supporters Share During the Launch
• How Can I Do This If I Don’t Have a Following Yet?
• Don’t forget to look at what research is showing about your demographic.

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Connecting with Maruxa

That’s a great question.  If you want to follow the Perky Perky process and see the journey, get onto Facebook or on our email list.  If you want to like our Facebook page, just look up Perky Perky Coffee.  Make sure to add the word “Coffee” at the end because you might run into other things if you don’t [laughs].  You can also go to PerkyPerky.com, and if you go there, you can get a 20% off coupon to buy your first bag of coffee. If this is something that’s of interest to you, and you want to understand more about how I build communities, I do consulting on that too.  I really believe that… I want to see more.  More entrepreneurs really creating something from their heart and from their spirit, and in turn, that creates profit for you and for the people that you serve.  So, I do that, and you can set up a consult with me at MaruxaMurphy.com.

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to this episode of the Real Fast Results podcast!  Today’s special guest is someone that can really rock your world if you are a content creator, indie publisher, or self-published author.  If you are a coach or trainer, what’s going to be covered is really going to help you as well.  Brian Basilico is here to share his advice with you.  He is an internationally recognized author, and he’s the author of a bestselling book titled, It’s Not About You, It’s About Bacon. This book is about relationship marketing in a social media world. Brian is also a speaker, a trainer, and an adjunct professor.  Plus, he has over 35 years of marketing experience, and he even has an award-winning internet marketing company called B2B Interactive Marketing.  He’s a syndicated blogger and podcaster too, and he has been featured in professional publications such as Entrepreneur and Inc. Magazine as well as other radio shows and podcasts.  Brian, welcome to the show! [bctt tweet="I want you to understand that we're all in the relationship biz. We are here to build relationships with people." via="no"]

Promise: The Marketing Trifecta

The big fat promise is this: I am going to show you today how to utilize your website in a way that you’ve never thought about before, and it’s through something that I call “The Marketing Trifecta”.  We’ll dig into that in a minute, but it’s going to generate the results that you want in order to create more business.

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One of the things that I’ve learned over the course of years… I have been doing marketing for over 35 years and websites for over 20 years.  I understand the whole concept.  I mean, we were coding by hand way back yonder, and now we have WordPress.  The latest trend is landing pages and things like that, and that is what websites are now.  They are a series of landing pages.  No longer do we want to take people to a homepage, we want to take them to a page that answers their question. 

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Learn

• The marketing trifecta
• Your website should consist of a series of web pages that answer questions
• Have a killer website
• Learn how to use Google Analytics
• Content marketing strategy
• Tools for setting up your web pages
• Where to go to learn more about Google Analytics
• How to reach your audience

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Connecting with Brian

The easiest thing to do is search for “Brian Basilico” on Google.  You’ll find all of my sites, my podcasts, my books, and everything.  You will find everything about me, so if you want to find me on LinkedIn, Facebook, Twitter, or any of those things, that’s the way to do it.  You can connect up with me, jump on any of my websites, grab some content, and see if it can help you.

Resources

It’s Not About You, It’s About Bacon - Brian's Book GoogleAnalyticsSecrets.com - Brian's Course LeadPages ClickFunnels Optimizepress  Profit Builder

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to this episode of the Real Fast Results podcast!  This could be a groundbreaking show for you because the goal of this episode is to provide you with new methods of creating content quickly, but also content that will actually sell.  The guest speakers in today’s episode are Debbie Drum and Amy Harrop, which are both experts in publishing and product creation.  Please welcome them to the show…

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Promise: Grow Your List with One-Pagers

Amy:  Thanks for having me.  Today’s big promise is to show and reveal how creating these fast, easy, digestible pieces of information can not only grow your subscriber list and get you more traffic, but also get you more sales.  What’s really great about this, and why it is so important, is because this is a tool, technique, and strategy that you can do with content that you have, content that you can repurpose, or even if you have very little content yourself.  So, this is something that anyone can do to get started quickly and easily.

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Learn

• Six steps to making one-pagers
• Create a one-pager template
• Content creation
• How to use trending topics for content
• How to repurpose content
• Where to sell one-pagers
• Insta-Content Generator
• One-Page Publishing Profits

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 How Can I Connect with Amy and Debbie?

Debbie: Thanks for having us.  It’s always a pleasure.  You can connect with me easily.  My name is Debbie Drum, and I’m all over social media.  I do a lot of video marketing, which is another form of one-pager, it’s just in a video format.  So, I’m constantly creating content.  That’s why we are content experts.  This is what we do, and please don’t ignore shorter content if you are focusing on big books.  The short content works, it sells, it’s easier, it’s faster to create, and we have the tools to help you do that. Amy: The best way is at my website, AmyHarrop.com, and I have a lot of free training on there.  I have a great free report on “3 Fast Fixes for Your Book”.  If you already have a book published, but it’s not selling.  You can get that over at my blog, and also some other great, free training on publishing, and content marketing, and growing your business as well.

Resources

One-Page Publishing Profits Insta-Content Generator (ICG) Edusense Teachers Pay Teachers Jungle Scout

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to the Real Fast Results podcast!  This episode should be very useful to you, regardless of the type of business you have.  Most people have to have systems and processes in place that allow them to stay consistent each day in their business.  Today’s special guest, Scott Beebe, does a great job explaining how to systematize business processes, and he is well-qualified to do so.  Scott is the founder and head coach over at MyBusinessOnPurpose.com.  He’s also the host of the “My Business on Purpose” podcast.

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Probably the best part of all of this is that Scott is going to show you processes that allow you to work on your business instead of in your business.  As a matter of fact, he created “The Four Steps to Business Freedom,” which is a six-month group coaching experience that was exclusively built for small business owners. Scott defines that a small business as one that has under 25 employees and less than 25,000,000 in revenue. The program guides business owners in building the systems and processes they need to get their businesses, and lives, back on track.  He would like to share some of his expertise in this area with you today.  Please welcome Scott to the show…

Promise: How to Fix Common Problems Small Business Owners Face

I would say that the majority of the folks that we have the privilege of interacting with, which we call heroic small business owners, we have found that if you were to line up 20 of them, 16 of them are really, really struggling.  You’ve probably heard the saying, “The emperor has no clothes.”  Metaphorically, these 16 business owners who are struggling have no clothes, but they are too afraid to come ask about it. [bctt tweet="So many small business owners are being owned by their businesses. " username="danielhall"] The reason why we call these business owners heroes is because, by definition, a hero is someone who makes a brave decision and then takes courageous action.  When you start a small business, that’s essentially what you’re doing.  So, if you’re a small business owner, you feel like you’re in chaos, pulled in 17 directions, constantly putting out fires, and feel like you’re on a treadmill, and like you’re working in your business, not on your business, this is the place for you to be.  I am going to show you step-by-step, methodically how to fix these problems.

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Learn

• Your vision
• Organizational infrastructure
• People and Processes
• Coming up with your mission statement
• How to use a mission statement
• Anxiety free hiring
• The game changer

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Where Do I Go to Get Started?

Just go straight over to MyBusinessOnPurpose.com/Vision.  Just put your email in, and it’s right there.  You don’t have to wait for six emails to get dripped out over seven days, or any of that kind of stuff.  It will come straight to you.  You just need to decide, right away, when am I going to do this?  Because, if you don’t it’s just going to flutter away like anything else.

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to the Real Fast Results podcast!  This episode is one that contains lots of useful information.  By reviewing this material, you’ll learn how to use content to market whatever it is that you’re are trying to.  All of us can probably agree that “Content is King,” but it’s really all about the decisive use of that content.  So, it’s not content for content’s sake, but the use of content for a specific, desired purpose.

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Aaron Agius is today’s special guest.  He is a one of the world’s leading digital marketing gurus, according to Forbes.  He’s also the CEO of Louder.Online, which is one of the world’s top digital agencies.  Louder.Online is, in fact, an inbound marketing agency working globally with clients such as Sales Force, IBM, Coca Cola, Intel, and scores of other leading brands as well as smaller business owners.  They show businesses how to technically optimize their sites, perform influencer outreach and link acquisition, and distribute content that drives significant lead generation.  Please welcome Aaron to the show… [bctt tweet="You should still be building out your user journeys and buyer personas. " username="danielhall"]

Promise: How to Build a Successful Content Strategy

First, thank you for having me.  My big promise is… A lot of what we do in an agency is use data to make sure that we are directing our clients marketing strategies. If you use data to build out a solid content strategy and map that out completely before you bother to jump in and start creating the content, you’re going to be wildly successful compared to creating content for the sake of having content.  So, the promise is that I’ll teach you how to build a great content strategy that will get the desired result and make the marketing of that content successful.

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Learn

• The process
• Competitive analysis
  • identifying them
  • working out the type of content they’re creating, including the frequency, length, and all of the detail that goes in around it
  • understanding what the gaps are and opportunities are amongst all of those competitors.
• Countering competition on Google
• Gather data and identify what others are doing
• Build an email list as soon as you can
• Top 3 Tips for Distribution
  • 1) Social Distribution.
  • 2) Influencer outreach always works really well 
  • 3)Link outreach ir piece that says something like, “Hey, if you like this, you might find this other piece valuable too.”  I guess you might think, “Well, how successful am I going to be at that?”  The success comes down to building relationships, not just for the sake of not getting the result that you want right then and having an “ask”.

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Connecting with Aaron

You can find me on LinkedIn or search for me online.  I am omnipresent; I’m everywhere, so come and find me.

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to this episode of the Real Fast Results podcast!  Today’s show is a very special one.  Of course, all of these shows are special. This episode is going to be especially good for those of you who know that you need more in the way of marketing your business, books, products, etc.  If you are struggling in your marketing efforts, or if you would just like to improve your business in this way, this is a terrific show for you to pay attention to. 

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Scott Dubois will be sharing his knowledge with us throughout this episode.  He is a principal at Pidalia, which is a digital agency that provides folks just like you solutions to their challenges in areas such as advertising, software design, business process management, and so forth.  Scott has an extensive background in information technology systems, which of course is very useful for anyone to have expertise in nowadays.  He also specializes in media selection and campaign strategy as well as analytics.  Plus, he applies his knowledge of business processes to help his clients improve their relationships with their existing audiences.  Please welcome Scott to the show… [bctt tweet="If I’m an author, I’m going to think about my database." username="danielhall"]

Promise: The Power and Value of Personalized Media

Thank you so much for having me. It’s a pleasure to be with you.  The big thing that we’re going to take away from today’s episode is the power and the value of personalized media, and the how and why this works for your audience in today’s space.  And, more importantly, why you need to do it in order to stand out from the crowd.  We all know the statistics, right?  It’s something like 3,200 marketing messages a day, and we are aware of 40 and can remember three.  Those stats are always changing, but that’s pretty darn close.  So, that’s what we’re looking to cover and talk about today.

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Learn

• How this method works specifically for authors
• How to brand as an author and then personalize your marketing
• Media channels specifically for authors
• Databases
• Think about your list horizontally
• Start implementing  how that applies.
• Email marketing tools for authors
• Closing the loop

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Resources

Emma Constant Contact

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to this episode of the Real Fast Results podcast!  Today’s episode is filled with very interesting content, especially if you are a publisher or aspire to be one.  Melanie Johnson is today’s special guest.  She is a principal at Elite Online Publishing, a former television personality, and an author as well.  Please welcome Melanie to the show…

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Promise: How to Publish Guestbooks

We’re going to reveal a little, hidden gem that we found through our publishing business.  We found this little gem, this little niche, doing guest books on Amazon.  It’s really an underused niche, which is great.  That’s what you want to look for, a niche where there’s not tons of people in it already.  It’s not super-saturated. [bctt tweet="There seems to be a demand for these books, but there’s a relatively low supply. " username="danielhall"] So, we found this little gem, and we started publishing guestbooks.  We have a bunch of other journals out there, and recipe books, and daily planners.  They do alright, but this gem of finding guestbooks seems like it has done better than some of those other niches.  So that’s what I want to tell people about today, and just kind of walk them through how they can get involved in this niche of doing guestbooks.

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Learn

• Revenue of guestbooks
• Micro-niches in the guestbook industry
• Pick a niche
  • How to choose a niche
• The Interior
• The Cover
• Canva
• CreateSpace
• Book Dimensions

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Connecting with Melanie

You can find me at EliteOnlinePublishing.com.  That’s our website.  My email is Melanie@EliteOnlinePublishing.com.  So, you can send me an email, or you can even reach out to me by phone at (713) 545-6268.

Resources

EliteOnlinePublishing.com Emulate NY Times Bestselling Book Kindle Covers w/ Canva Make Amazing Free Viral Graphics for Facebook & Social Media Using Canva Canva CreateSpace

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to this episode of the Real Fast Results podcast! Today you are in for a real treat.  The special guest is Kathryn Guylay.  She comes to the publishing industry with a background in management and consulting as well as non-profit management.  As a numbers person, she actually received her MBA in Austin, Texas, at UT. One of the coolest things about Kathryn is the fact that after graduating, she went on to work for dozens of multinational corporations across many diverse industries.  She stumbled into publishing many years later, after writing her first book.  It is titled Mountain Mantras: Wellness and Life Lessons from the Slopes.  Since then, she has written two children’s books, and her latest non-fiction book was released just a couple of weeks ago.  It is Look before You Leap: The Smart Author’s Guide to Avoiding the Money Pit and Achieving Financial Success in Publishing.

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Kathryn’s books have gone on to achieve nine awards and Amazon bestseller status.  She is also a coach as well as a publisher, plus she received the 2016-2017 Woman of the Year award from the National Association of Professional Women.  She also has an extensive media background, and she has been featured on such outlets as ABC, CBS, Fox, MPR, and other media outlets.  Please welcome Kathryn to the show… [bctt tweet="People get so exhausted with the book development, they don’t have the energy for the marketing & publicity." via="no"]

Promise: Tips to Save You Time and Money

I’m so excited to be here today!  Okay everybody here’s a big hook.  If you want to write a book, if you are an aspiring author, or maybe you have a book, but things haven’t worked out so well, I am going to give you some amazingly awesome tips that will save you tons of time and tons of money.

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Learn

• OODA - Observe, Orient, Decide, and Act
• Contracts
• Author outreach survey results
• Traditional publishing vs.
• Self-publishing
• Budgeting for your book
• Book development process
• Marketing and publicity

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Connecting with Kathryn

After listening to Jack’s interview at RealFastResults.com/21, you should download my survey, which you can access at MakeWellnessFun.com/authorsurvey.  Then, I’ve got a great website called MakePublishingFun.com.  There’s a podcast there for aspiring authors, and there’s a summit.  In that summit, we talk about preparing for your journey.  So, it’s got some great tips.  It also goes all the way through the publishing journey, talking also about that backend side.  Again, it doesn’t end with the book. I’ve also got a new course out that kind of goes through this OODA loop thing.  If you are just getting started and want to get on a fast-paced course, like one-on-one, but really get up to speed on how the publishing industry works, you can also access that at MakePublishingFun.com.  I hope that you’ll come check it out!

Resources

Look before You Leap: The Smart Author’s Guide to Avoiding the Money Pit and Achieving Financial Success in Publishing Mountain Mantras: Wellness and Life Lessons from the Slopes How to Create the Mindset of a Bestselling Author With Jack Canfield Big Magic On Writing MakeWellnessFun.com/authorsurvey MakePublishingFun.com

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to this episode of the Real Fast Results podcast!  Today’s special guest is Daven Michaels, who is really a marketing phenomenon in his own right.  He just has a way of grasping marketing opportunities, evaluating them, and ultimately turning them into awesome money-making ventures.  He's definitely going to lay down some incredible wisdom throughout this show. Daven is the owner of 123 Employee, and he has basically made a career out of living the American dream.  In fact, his entrepreneurial career began when he was about 15 years old, and he never looked back.  He’s actually turned multiple passions into prosperous businesses and careers.  For example, he has been a bestselling music and television producer, and he has produced some of the biggest acts that have come through the music business.  As well as being a successful entrepreneur, he’s also a bestselling author and a professional speaker.

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In addition to everything else, Daven has helped thousands of small business owners become more successful throughout his career.  He teaches people how to transform their businesses by showing them how to play ball with big corporations, and yet beat them at their own game.  Also, if you are an author, Daven is the author of a book titled Outsource Smart.  This became a New York Times bestseller, a Los Angeles Times bestseller, and an Amazon #1 bestseller.   In that book, he advocates for small business owners just like you.  Please welcome Daven to the show…

Promise: How to Generate an Unlimited Amount of Leads

Thanks for having me!  I guess the big takeaway for today is going to be lead generation.  I believe that this is the biggest challenge that entrepreneurs face.  Well, there’s actually two.  I have the privilege of speaking on stages all over the globe, and so I ask entrepreneurs, “What’s the biggest challenge you face in your business today?”  Although I always receive a myriad of different responses, it always comes down to two.  The first is time.  Time is the #1 precious commodity that none of us can buy.  Once it’s gone, it’s gone.  It’s fleeting.  The other is leads, or business coming through the door. [bctt tweet="What’s the difference between successful and unsuccessful people?  It’s the follow up." username="danielhall"] I believe that if you can solve that challenge in your business.  If you can dial in your marketing, and if you have a massive amount of leads and traffic coming through the door, and your bank accounts are overflowing with money, then you can probably buy yourself out of any challenge that you face in your business today.  So, today I’m going to show you how to generate an unlimited amount of leads in your business.

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Learn

• Making LinkedIn a magical marketing lead machine
• Where to put a marketing message on LinkedIn
• Finding open networkers
• Investing in your education
• The two reasons why we go to live events
• Reverse marketing using Craigslist
• Two main challenges for entrepreneurs and how to solve them
• Outsourcing

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Connecting with Daven

123Employee.com, and actually, if you go to this site, you’ll find a whole bunch of goodies on the right-hand side.  There’s a bunch of free stuff for you, like our 5-part list building series and our VA service guide.  So, jump in there, and we’ll send you a bunch of great content on a weekly basis, including all kinds of different ways to grow your business and strategies to leverage what you’re doing.

Resources

Outsource Smart 1LinkedIn.co.uk 123Employee.com SearchTempest.com Earn More, Get More Done Plus Get More Free Time By Hiring a Virtual Assistant with Luanna Rodham

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to this episode of the Real Fast Results podcast!  Monica Leonelle is today’s special guest.  She is an expert on writing, authorship, and publishing.  Not only does she teach this stuff, but she does this in her day to day business as well.  As a matter of fact, she’s written over a half a million words of fiction, spread across numerous genres and series, most notably her young adult urban fantasy and paranormal romance series, which is called Waters Dark and Deep. Monica also writes about indie publishing at her site, ProseOnFire.com. Her most recent non-fiction series is called Growth Hacking for Storytellers has helped thousands of authors to write faster, become better storytellers, and have more success.  In addition to all of this, Monica is also the creator of a program called Breakout Masterclass.  To find out more about Monica, and to gain access to her latest fiction updates, exclusive giveaways, and advance review copies, sign up at MonicaLeonelle.com.  Welcome to the show Monica… [bctt tweet="One tactic that has worked well for me and other authors is doing a giveaway of similar books." username="danielhall"]

 Promise: Get Your Book Selling

Our big, fat promise for today is that we are going to get your book selling.  We have this framework called “The 10 Stages of Audience.”  This is a clear sales funnel that’s specific to authors and the needs that they have.  The first five stages focus on getting readers to your books and getting people to buy them, and the back stages focus on how you can turn your customers into readers, fans, and evangelists of your work.

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Learn

• Monica's 10 stages
• How to find your target audience
• Getting your book in front of your audience
• How to use giveaways to get people to buy your books
• Trial and sample chapters
• Improving your Amazon listing
• Getting your audience to actually read the book
• Having a launch team
• Creating true fans of your work
• Marketing ideas and books to read

Download the Complete PDF Show Notes Free for this Episode

Connecting with Monica

The best way to get in touch with me is through my blog, ProseOnFire.com.  If you want to check out my Growth Hacking for Storytellers series, it’s at ProseOnFire.com/ghfs.  That will take you directly to Amazon, where you can see all of the books in the series.  Get Your Book Selling is out, and it’s at ProseOnFire.com/booksales.  Everything that we’ve been talking about, related to the 10 Stages of Audience, is covered in my book.  Go check it out.  It will help you to brush up on your marketing.  I promise that the 10 stages are easy and fun, and once you start to learn about them, no matter how introverted you are or how much of an artist you are, I think you’ll feel a lot more comfortable with marketing your book.

Resources

Get Your Book Selling ProseOnFire.com Gotta Read It!: Five Simple Steps to a Fiction Pitch that Sells How to Write a Sizzling Synopsis Write to Market Contagious Actionable Gamification Word of Mouth Marketing Brains on Fire

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

This is a really exciting episode!  We’ve made it to Episode #100!! It has been an extraordinary experience to be able to bring so much expertise and advice to our subscribers, and many people are providing feedback on how helpful this podcast has been to their business.  This is Daniel Hall, and I think that it would be appropriate to review some of the things that I have learned during the first 100 episodes of the show.  If I were to sum it all up, it truly comes down to the power of leverage in your business!

Promise: How to Leverage Your Business

This podcast is essentially a study of leverage in business, and in this episode, we are going to go over:

• what it means to have leverage in your business
• how to get that leverage
• and how you can best profit from that.

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I’m going to lay out what I consider to be some pretty cool methods, techniques, and information.  I think you’ll benefit immensely from what I have to share today.

Learn

• What does leverage mean
• Leveraging relationships
• Making sure your subscribers and JV partners are all appreciated
• Leveraging content
  • Specific examples
• Leveraging time
  • Leveraging your time by outsourcing

Download the Complete PDF Show Notes Free for this Episode

Resources

Real Fast VIP Daniel Hall Author Central page on Amazon Reasons to Vote for Democrats How a “No-Content” Book Became a #1 Bestseller on All of Amazon with Michael J. Knowles Earn More, Get More Done Plus Get More Free Time By Hiring a Virtual Assistant with Luanna Rodham How To Make More Money & Get More Time By Outsourcing To The Philippines with John Jonas Easy Steps: How To Hire A Virtual Assistant (VA)

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to this episode of the Real Fast Results podcast! MJ DeMarco is today’s special guest.  He is an author and successful business owner.  MJ wrote a book called The Millionaire Fastlane.   In it, he describes how he built a company, basically, from the ground up, and then he was able to sell this company for millions of dollars. DeMarco is also the founder and administrator at TheFastlaneForum.com, which is a worldwide discussion forum that’s dedicated to the advancement of fast lane entrepreneurship.  This forum has over 130,000 visitors a month, and it is one of the leading destinations for startup entrepreneurs and offers discussions on how to grow a business.  What M.J. is really doing, overall, is calling out to folks that are tired of taking a “slow and steady” pace and the conventional ways of growing wealth and a business.  Welcome to the show M.J.

Promise: How to Found a Business on "Product-o-cracy"

First, thanks for having me.  I appreciate it.  I would say that the big result we’re looking for today is how to create a business that is founded on what I call a “product-o-cracy”.  That’s actually not discussed in Fastlane.  It’s discussed in the new book that I released, but a product-o-cracy allows business owners to grow virally.  It allows them to grow beyond a linear construct.  Essentially, it puts them in the driver’s seat to, pardon the phrase, “print money.” [bctt tweet="A “product-o-cracy” is based upon a unique product offering/service that is not offered by someone else." via="no"] A good example of a way to look at this is that there’s always a restaurant in your neighborhood, or in your city, that’s always crowded, but they don’t advertise.  That’s the essence of a product-o-cracy.  It’s when you have a product that is compelled by word-of-mouth and there’s an expansion, so the need to advertise becomes secondary.

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A lot of entrepreneurs are not running product-o-cracies; they are running marketing firms.  So if they stop advertising, their business slowly starts to die.  That’s the difference between just a regular old business and a company that’s running a product-o-cracy.  A great example of a product-o-cracy is my book The Millionaire Fastlane.  I think that I must have spent $3,000 in total on promoting it since it was released seven or eight years ago.  The growth was not because I’m some kind of great marketer or because I hacked something.  The growth was because the product was good enough for people to recommend over and over, and that, in essence, is the product-o-cracy.

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Learn

• Product-o-cracy
• Meritocracy
• Isolating the value array
• Value attributes
• Value skew
• Bring something to the market that is different
• Product
• Process
• Platform
• Using a forum

Download the Complete PDF Show Notes Free for this Episode

Connecting with MJ DeMarco

You can connect with me through TheFastlaneForum.com.  It’s a forum with hundreds of thousands of entrepreneurs.  Feel free to join.  It’s free!

Resources

The Millionaire Fastlane Unscripted: Life, Liberty, and the Pursuit of Entrepreneurship TheFastlaneForum.com

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to this episode of the Real Fast Results podcast!  Today’s special guest is Rob Kosberg.  Not only is Rob a great guy, the kind of guy a person would want to do business with, but he also knows how to make things happen.  First of all, he’s a #1 bestselling author and the founder of BestsellerPublishing.org.  He’s been featured all over the national media.  This includes ABC, CBS, NBC, Fox, and The Wall Street Journal. Rob has spoken to thousands of entrepreneurs, coaches, and consultants.  A lot of people just like you.  He’s helped them to build a bigger author’s platform, get speaking engagements, and sell high ticket products and services through their books.  He has a system, which is actually trademarked.  It’s called “Publish, Promote, & Profit.”  Through this program, he helps people to create their own professional bestselling book, and then how to leverage that book so that they can grow their income via speaking engagements, free publicity, and lead generation strategies.  Welcome to the show Rob…

Promise: How to Use Your Book to Build Leads and Make Cash

My big promise is that, if you pay attention, I’m going to tell you how you can use your dadgum book to build some leads and make some cash!  We want an income and an impact on the world.  That’s what we want!

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I don’t know what the percentages are, but the vast majority of authors that write books don’t make any money from their books.  I mean, it’s got to be 97:3, or 99:1, or whatever.  The fact that people don’t take action on the things they need to do is actually really good for those of us that do take action, right?  If there are some people who are paying attention right now, all you really have to do is execute on the stuff that we’re talking about, and that we’re going to talk about. [bctt tweet="The truth of the matter is that because of your book a number of people will see you as an authority." username="danielhall"] They’ll be interested in booking you with the major media, and they will want to buy your stuff.  That’s because they need help in whatever way that you can help them.  Look, people not taking action is always the problem.  If they would just do it, they’d be successful.

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Learn

• How to Take More Action
• What is it that’s really driving you to succeed?
• This isn’t rocket science
• Follow the “footsteps of success” ~ Jim Rohn
• With traditional publishing the book is the end of the story.
• For me, and for my clients, the book is the beginning of the story.
• Sending a free book
• Or use free shipping
• Have an application process
• Closing Leads Over the Phone
• Conversing with clients
• Getting people to see your offer

Download the Complete PDF Show Notes Free for this Episode

Connecting with Rob

You know, I’d say the best way is just on a website.  It’s BestsellerPublishing.org.  We have a ton of free content on there.  Obviously, people can look at our various case studies and fill out an application, if they wish to, and talk to our team.  We are all in Pasadena, CA.  The team consists of 16 people, and it includes writers, PR publicists, and all of that stuff.  We’re happy to help in any way that we can.

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!