Welcome to the Real Fast Results podcast!  This episode should be very useful to you, regardless of the type of business you have.  Most people have to have systems and processes in place that allow them to stay consistent each day in their business.  Today’s special guest, Scott Beebe, does a great job explaining how to systematize business processes, and he is well-qualified to do so.  Scott is the founder and head coach over at MyBusinessOnPurpose.com.  He’s also the host of the “My Business on Purpose” podcast.

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Probably the best part of all of this is that Scott is going to show you processes that allow you to work on your business instead of in your business.  As a matter of fact, he created “The Four Steps to Business Freedom,” which is a six-month group coaching experience that was exclusively built for small business owners. Scott defines that a small business as one that has under 25 employees and less than 25,000,000 in revenue. The program guides business owners in building the systems and processes they need to get their businesses, and lives, back on track.  He would like to share some of his expertise in this area with you today.  Please welcome Scott to the show…

Promise: How to Fix Common Problems Small Business Owners Face

I would say that the majority of the folks that we have the privilege of interacting with, which we call heroic small business owners, we have found that if you were to line up 20 of them, 16 of them are really, really struggling.  You’ve probably heard the saying, “The emperor has no clothes.”  Metaphorically, these 16 business owners who are struggling have no clothes, but they are too afraid to come ask about it. [bctt tweet="So many small business owners are being owned by their businesses. " username="danielhall"] The reason why we call these business owners heroes is because, by definition, a hero is someone who makes a brave decision and then takes courageous action.  When you start a small business, that’s essentially what you’re doing.  So, if you’re a small business owner, you feel like you’re in chaos, pulled in 17 directions, constantly putting out fires, and feel like you’re on a treadmill, and like you’re working in your business, not on your business, this is the place for you to be.  I am going to show you step-by-step, methodically how to fix these problems.

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Learn

• Your vision
• Organizational infrastructure
• People and Processes
• Coming up with your mission statement
• How to use a mission statement
• Anxiety free hiring
• The game changer

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Where Do I Go to Get Started?

Just go straight over to MyBusinessOnPurpose.com/Vision.  Just put your email in, and it’s right there.  You don’t have to wait for six emails to get dripped out over seven days, or any of that kind of stuff.  It will come straight to you.  You just need to decide, right away, when am I going to do this?  Because, if you don’t it’s just going to flutter away like anything else.

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to the Real Fast Results podcast!  This episode is one that contains lots of useful information.  By reviewing this material, you’ll learn how to use content to market whatever it is that you’re are trying to.  All of us can probably agree that “Content is King,” but it’s really all about the decisive use of that content.  So, it’s not content for content’s sake, but the use of content for a specific, desired purpose.

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Aaron Agius is today’s special guest.  He is a one of the world’s leading digital marketing gurus, according to Forbes.  He’s also the CEO of Louder.Online, which is one of the world’s top digital agencies.  Louder.Online is, in fact, an inbound marketing agency working globally with clients such as Sales Force, IBM, Coca Cola, Intel, and scores of other leading brands as well as smaller business owners.  They show businesses how to technically optimize their sites, perform influencer outreach and link acquisition, and distribute content that drives significant lead generation.  Please welcome Aaron to the show… [bctt tweet="You should still be building out your user journeys and buyer personas. " username="danielhall"]

Promise: How to Build a Successful Content Strategy

First, thank you for having me.  My big promise is… A lot of what we do in an agency is use data to make sure that we are directing our clients marketing strategies. If you use data to build out a solid content strategy and map that out completely before you bother to jump in and start creating the content, you’re going to be wildly successful compared to creating content for the sake of having content.  So, the promise is that I’ll teach you how to build a great content strategy that will get the desired result and make the marketing of that content successful.

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Learn

• The process
• Competitive analysis
  • identifying them
  • working out the type of content they’re creating, including the frequency, length, and all of the detail that goes in around it
  • understanding what the gaps are and opportunities are amongst all of those competitors.
• Countering competition on Google
• Gather data and identify what others are doing
• Build an email list as soon as you can
• Top 3 Tips for Distribution
  • 1) Social Distribution.
  • 2) Influencer outreach always works really well 
  • 3)Link outreach ir piece that says something like, “Hey, if you like this, you might find this other piece valuable too.”  I guess you might think, “Well, how successful am I going to be at that?”  The success comes down to building relationships, not just for the sake of not getting the result that you want right then and having an “ask”.

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Connecting with Aaron

You can find me on LinkedIn or search for me online.  I am omnipresent; I’m everywhere, so come and find me.

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!