Hello! Welcome to the RealFastResults.com podcast! Bryan Cohen is today’s special guest. Bryan is a USA Today bestselling author, twice over, and he does really well in staying on the leading edge of what’s happening in the publishing industry. He’s a co-host on the “Sell More Books” podcast, and he’s also the CEO of Best Page Forward.
Bryan and his team have written, literally, 2,000 book descriptions that helped to sell more books, and Bryan, himself, has sold over 100,000 copies of his books. So, to say that Bryan knows what he’s doing when it comes to selling books and increasing conversions on his Amazon listings is a massive understatement. It’s incredible to have Bryan on the show. Welcome Bryan…
Promise: Sell More Copies of Your Book by Working on Your Book Description
Thanks for having me. If you work on just four parts of your book description, you will sell more copies of that book for the rest of your career.
First, you kind of need to know the rules. You need to know what works best in each of those four parts. In the internet marketing world, people know a little more about sales pages than they do in the book world, but we need to treat our book description, the product description, like a sales page. This is very different from the way you would think about writing the prose in a book.