Using the Power of Personalized Email to Connect with Your Audience with Scott Dubois

Welcome to this episode of the Real Fast Results podcast!  Today’s show is a very special one.  Of course, all of these shows are special. This episode is going to be especially good for those of you who know that you need more in the way of marketing your business, books, products, etc.  If you are struggling in your marketing efforts, or if you would just like to improve your business in this way, this is a terrific show for you to pay attention to. 

Download the Complete PDF Show Notes Free for this Episode

Scott Dubois will be sharing his knowledge with us throughout this episode.  He is a principal at Pidalia, which is a digital agency that provides folks just like you solutions to their challenges in areas such as advertising, software design, business process management, and so forth.  Scott has an extensive background in information technology systems, which of course is very useful for anyone to have expertise in nowadays.  He also specializes in media selection and campaign strategy as well as analytics.  Plus, he applies his knowledge of business processes to help his clients improve their relationships with their existing audiences.  Please welcome Scott to the show… [bctt tweet="If I’m an author, I’m going to think about my database." username="danielhall"]

Promise: The Power and Value of Personalized Media

Thank you so much for having me. It’s a pleasure to be with you.  The big thing that we’re going to take away from today’s episode is the power and the value of personalized media, and the how and why this works for your audience in today’s space.  And, more importantly, why you need to do it in order to stand out from the crowd.  We all know the statistics, right?  It’s something like 3,200 marketing messages a day, and we are aware of 40 and can remember three.  Those stats are always changing, but that’s pretty darn close.  So, that’s what we’re looking to cover and talk about today.

Download the Complete PDF Show Notes Free for this Episode

Learn

• How this method works specifically for authors
• How to brand as an author and then personalize your marketing
• Media channels specifically for authors
• Databases
• Think about your list horizontally
• Start implementing  how that applies.
• Email marketing tools for authors
• Closing the loop

Download the Complete PDF Show Notes Free for this Episode

Resources

Emma Constant Contact

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!