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Real Fast Results for Marketing, Business and Entrepreneurs

The Real Fast Results is a business podcast for people who want to see real results in their business fast. The show provides actionable, implementable steps in each episode. The focus is definitely on marketing strategies and list building with an emphasis on little-known but effective tactics. We also will cover passive and recurring income opportunities as well as productivity and time efficiency strategies for the busy and often distracted entrepreneur or content creator. Any time you invest listening to the Real Fast Results podcast will be both enjoyable and practical. If you're an online business person or entrepreneur who realizes that it's about working smart then you're going to LOVE this show!
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Dec 20, 2016
Alice SebaWelcome to this episode of the Real Fast Results podcast!  Today’s special guest is Alice Seba.  She is a content marketing master.  There are so many uses for content when you are building a business.  Alice certainly has a long and very successful track record with this.  In fact, she has sold millions of dollars worth of her content and has built a very large and substantial email list of clients and customers who not only seek her products, but also her services.  They do so over and over again because her content is just that good. Alice specializes in the power of persuasive writing and relationship marketing.  This is a super-important aspect in every successful online business.  She is excellent at creating loyalty among her customers and positive word of mouth for not only her business, but their businesses as well.  Welcome to the show Alice…

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Promise: How to Use Content to Educate Customers

What I’d really like to get into today is talking about that power of content, and also, the persuasiveness of it.  I want to teach people how they can use content to educate their potential customers and get them eager to buy their products.  Often, we think of content as being a separate thing, as a lead generator, or as a way to get people on our list or to visit our blog, but it is an amazing selling tool.  I would like to show you how to use it as such. [bctt tweet="Persuasive content can drive traffic, educate, and increase sales." username="danielhall"]  

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Learn

  • Educate your audience by providing great content
  • Long lasting content
  • Webinar content
  • Looking at content marketing in a different way
  • Writing the answers to questions your customer needs
  • The art of copywriting
  • Planning ahead
  • Creating content that’s educational and leads to purchases
  • Test and track
  • Case studies
  • Email lists

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Connecting with Alice

The best place is my “About Me” page at AliceSeba.com.  You can usually see what I’m up to, and it’s a great way to find me.  I also wanted to let people know that I do the Best Sellers Summit with Ron Douglas.  This is the second annual one that we have held.  Basically, what we do is teach writers, and authors, and anybody who wants to sell more books or information products how to bring what they have up to that bestseller status.  We teach, not only the publishing part, but also the marketing and how to really get your stuff out there.  You can check this out on DanielHallPresents.com/BestSum.

Links

DanielHallPresents.com/BestSum Aweber

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!
Dec 16, 2016
Sandra BeckwithWelcome to this episode of the Real Fast Results podcast!  If you are an author, if you are a publisher, if you are a small-press independent author and/or publisher, you are definitely in the right place.  Today’s special guest is Sandra Beckwith.  She is an award winning former publicist who now teaches authors how to market their books, and she does it quite well. Sandra’s Build Book Buzz website has been honored by three different organizations for its excellence.  When you go check it out at BuildBookBuzz.com, you’ll know that what she has to say is well-worth listening to.  Thanks for being here Sandra…

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Promise: How to Promote Your Book without Using Social Media

We are promising people how to promote their book without using social media.  It is a popular topic.  Some people just aren’t comfortable with social media, and they are so relieved to learn that they have other options.  That’s my promise.  You’ll get several tips that you can use immediately. [bctt tweet="You hear a lot about social media, but what you don’t hear is that it’s not really effective for book marketing." via="no"]It serves a huge purpose for authors.  Twitter, in particular, is great for building relationships, making connections, and also for professional development.  You can learn a lot from the links to content that others share on Twitter, but people aren’t using Twitter to find books to read and buy.  The magic happens in other ways, particularly when we connect with people who are the most interested in the books that we write.

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Learn

  • Guest Blogging
  • Promotion that Guest Blogging Brings
  • Book Fairs
  • Exhibit at book fairs 
  • Public Speaking
  • Publicity
  • News media attention
  • Preparing for Media Coverage
  • Contests
  • Email Marketing

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Connecting with Sandra

The best way to reach me, really, is through my website.  Please do subscribe to my newsletter at BuildBookBuzz.com/gift.  On my blog, I’ve got tons of free content.  It’s really helpful information, and that’s at BuildBookBuzz.com/blog.  As I said, there’s a search bar on the right.  So, you can enter in a keyword for whatever topic you want to look into.  You should be able to find related content, but if you don’t, send me an email and I will get some content put up there for you on that topic.  My email is SB@BuildBookBuzz.com.  Thank you!

Resources

BuildBookBuzz.com BuildBookBuzz.com/blog BuildBookBuzz.com/gift Email Marketing Resources: MailChimp Constant Contact Aweber iContact

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!
Dec 13, 2016
Tom SchwabWelcome to the episode of the Real Fast Results podcast!  Mr. Tom Schwab is today’s guest speaker.  He’ll be chatting about a super-smart thing to do, and that is to appear more as a podcast guest.  He’s going to outline how to become a podcast guest in the first place, and then he’ll move on to explain the best ways to take that time and leverage its leads, and new business ultimately.  Tom is definitely an expert at doing this.

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Tom knows how to build online businesses, and he helps small business owners and entrepreneurs get featured on leading podcasts.  Furthermore, he helps them to find podcasts that there prospects are actually listening to.  Most importantly, he teaches how to go about turning those listeners into customers.  Tom is also the author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy.  He’s also the founder of Interview Valet, which is a concierge booking service for podcast guests.  Welcome to the show, Tom…

Promise: How to Get on Podcasts that your Ideal Customers are Listening to

My promise is to teach you how to get yourself on a podcast that your ideal customers are already listening to. [bctt tweet="Marketing, at its heart, is starting a conversation with somebody who could be an ideal customer." username="danielhall"]We buy from people that we know, like, and trust.  So, this is a proven system where you could turn listeners, into visitors, into leads, and then into your ideal customers.  

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Learn

  • 6 Steps to Being on the Podcasts Your Ideal Clients Listen to
  • Prospecting
  • Pitching
  • Preparation
  • Performance
  • Progression
  • Promotion
  • Give people three ways to say “yes”:  A small yes, a medium yes, and a “heck yes!”
  • How to Develop 3 Yeses

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Connecting with Tom

If you’re interested in this, you know the power of podcasts.  Either get on as a guest or get on as a host, and if there is any way that we can help you, just go to InterviewValet.com/RealFast.  I’ll have those three offers in there.  You know, the six steps to get on your first podcast, the 30-minute training, and there will be stuff for the book there.  I’ll even throw in my checklist.  It has all of the mistakes that I have made and said that I’ll never make again.  All of that will be there, and my contact information will be there as well.  I won’t even try to tell you my Twitter address and my email address.  Just go to that one page, InterviewValet.com/RealFast, and we can connect there.

Resources

InterviewValet.com/RealFast Tom's Book: Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy Microphone Recommendation: ATR-2100 microphone Rev.com Fiverr.com Write for Entrepreneur.com, Fortune.com, Inc.com & Huffington Post to Establish Credibility & Build Your Email List With Lain Ehmann

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!
Dec 9, 2016
Lou BortoneWelcome to this episode of the Real Fast Results podcast!  Lou Bortone is here to share his knowledge with us today.  He is an expert in online video marketing.  This is incredibly important, nowadays, to marketing your business, but the fact of the matter is that a lot of people are afraid to utilize it. Lou is a video marketing specialist and a video pro who helps entrepreneurs, coaches, authors, and speakers to build their brands on the Internet.  This is so that they can have more visibility, credibility, and profitability.  You may recognize Lou’s name, as he is a former television executive who worked for E! Entertainment and Fox in Los Angeles.  He’s also the author and ghostwriter of six business books, a certified guerrilla marketing coach, and a Book Yourself Solid certified coach.  You can find out more about Lou at LouBortone.com.

Promise: 6 Ways to Empower People to Make Their Own Videos

We are going to give folks, not one, but six, different ways to do video so that we can empower them to make their own videos. As you know, video has really become the way that we share, we communicate, and we sell.  So much of the world, and the Internet, is going the way of video that it’s really at a great disadvantage if you are not using video to  market and promote your products and services.

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People think it’s very time consuming, or complicated, or they don’t like being on camera. We are going to give you a few tips and tricks on how to do video whether you want to be on camera or whether you don’t want to be on camera.  We’ve got some solutions for you if you’re camera shy, in other words.  A great thing about this is that if you find a way to do video that works for you, or what I call, “your video sweetspot,” you’ll probably do more of it, and it will be a real fast way for you to create video. [bctt tweet="There are at least 6 different ways to create video, regardless of your experience or how camera shy you may be" via="no"]  

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Learn

6 Styles of Video

  1. The first one is probably the most obvious, which is on-camera video.  It’s kind of the standard talking head video.  We’ll talk more about that in a moment.
  2. The second type is screencast or screen captures.  We’ll also share some ways to do that.
  3. Third is through photo/video montages.
  4. Forth is live video, and I’ll tell you how that differs from on-camera video.
  5. Number five is what I call hybrid videos, which are a combination of live and on-screen.
  6. Sixth is animated video.

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Connecting with Lou

If you want to know more about me, and what I do with video, and how I help people, you can go to LouBortone.com.  There you can find additional resources and reach out to me if you need any help or if you’re stuck.  I pride myself in empowering people and making it simple, and painless, and fun. I also have great course to help you do video a little bit at a time. It's called: "10 Minute Video Trainer." So, that’s my story, and I’m sticking to it.

Resources

Lou Bortone's 10 Minute Video Trainer LouBortone.com Screen Capture Software Camtasia Screenflow - for MACS Screencast-O-Matic Free Screen Capture Software Jing Google Hangouts Zoom.us Software for Montage Videos Animoto.com Superflicks.com Adobe Spark - for iPad Software for Animated Videos PowToon.com GoAnimate.com Doodly VideoScribe VideoMakerFX How to Build Credibility in Your Niche Fast with Scott Paton

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!
Dec 7, 2016

Brandon T AdamsWelcome to this new episode of the Real Fast Results podcast!  Today’s episode features Brandon T. Adams. Brandon is the co-host and one of the executive producers of Ambitious Adventures, a reality television program.  It focuses on the compelling stories of your entrepreneurs.  Brandon is an entrepreneur himself, in addition to his television career.  He owns or partly owns a number of different businesses, including Young Entrepreneur Convention, Keys to the Crowd, Arctic Stick, and an ice distributorship that serves three states. Brandon’s fascination with entrepreneurs has been present since birth.  It kind of runs in his veins.  He actually invented something called the Arctic Stick during his college years, and that wasn’t very long ago.  He pushed through and got it designed, manufactured, and funded, and he is definitely a voice which is needed for aiding other young entrepreneurs and their dreams.  This is part of what he does today as well.  Plus, he’s the founder and host of the University of Young Entrepreneurs podcast, which takes place twice a week and shines light onto successful entrepreneurs.  Brandon regularly delivers a unique brand of passion and motivation in his quest to impact a billion lives by the time he reaches 40 years old.  What an incredible goal to have.  Please welcome Brandon to the show…

Promise: How to Make Money Using Social Media without Spending a Dime

I’m going to show you that you can make money using social media without spending a dime.  This is through Facebook Live, Snapchat, blogging, podcasting, and everything that I’ve done in the past couple of years.

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[bctt tweet="Social media is the #1 outlet to get your name out there." username="danielhall"]As stated, I want to impact one billion lives by the time I turn 40, and I’m going to do that through the power of video and through the power of being online.  By 2020, I want to reach one billion devices that connect to the Internet, and the more content that I put out now, the more I can exponentially grow and reach more people.  That’s why Snapchat, Facebook Live, podcasting, blogging, and all of these different outlets, are where people can connect with me.  I mean, the power of the Internet, it’s beautiful.  It’s crazy what we can do, and just for me, the next 10 hours, all the meetings that I have and reaching a bunch of people.

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Learn:

  • How podcasting can build your audience
  • Why you should have an audience
  • Blogging
  • Re-curating your podcast content into a blog
  • You don't have to be a good writer to be a good blogger
  • Snapchat
  • Snapchat is a more personal platform
  • How to build relationships and convert them to sales using Snapchat
  • Facebook Live
  • Talking about topics on Facebook Live
  • Contact people that regularly like your posts
  • Develop products you truly believe in

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Connecting with Brandon

My Snapchat is BTAdams18 because I’m Brandon, because of my middle name, Taylor, and Adams is my last name.  And 18, I did it because I was 18 years old.  So, BTAdams18.  Find me on Snapchat, tell me who you are, and tell me what you do.  Ask me some questions because I love reaching out.  People from all over the world snap me, and I enjoy it.  I really do.  And, I love to see people’s visions, and dreams, and what they want to do in life. You can also find me at BrandonTAdams.com.  That’s where all of my offerings are, my Accelerator program, my courses, and everything else.  You can find my podcasts there.  It’s the best way to interact with me and see what I’ve got going on.

Resources

Snapchat Smiletime BrandonTAdams.com

Build Your Platform/List With Live Video Using Facebook Live & Periscope with Mike Stewart

 

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!
Dec 2, 2016
John S RhodesWelcome to this new episode of the Real Fast Results podcast!  Today’s episode features John S. Rhodes, whose mission is to bring amazing free trainings and webinars so that you can make money online.  He’s helped thousands of people to do that.  Specifically, he is a bestselling author who has produced 140 books on Amazon.com, and he’s helped over 1,000 students publish their first book.

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Throughout his career, John has also hosted over 350 webinar trainings and workshops.  To say that John knows how to focus is really an understatement, and in this episode, he’s going to show you how to hone in on those things in your business that actually make your life better.  In other words, you’re going to learn what aspects of your business to focus on in order to create a life of abundance for yourself.  So, without further ado, John S. Rhodes…

Promise: Simple 3 Step Process for What to Do With the Rest of Your Life

I promise to give you a simple 3-step simple process of knowing what to do with the rest of your life.  Literally, “What should I do with my life?  What should I do right now?  What should I do tomorrow?  What should I do next week?  What should I do with the rest of my life?”  So many people just have no idea, no clue, what they really ought to be doing, or they fall off track and they don’t know how to get back on track. Really, it’s inside.  So we aren’t going to create this, we’re going to revel it.  I promise to give you a 3-step process that will make this emerge.  It will manifest, as a matter of fact, and ultimately, this is going to make you very happy.  And, it will make you a lot of money as well because you’re generating value for yourself, your family, your community, and the world, at large. [bctt tweet="Focus is the key to my success. " username="danielhall"]

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Learn

  • The importance of focus
  • Focus translates to value which translates into wealth
  • 3 step to focus your life
  • Identify what you love doing
  • Pick your strengths
  • Producing vale
  • Production is the key
  • Focus Checklists and Cheat Sheets

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Links

RealFastResults.com/focuschecklists

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!
Nov 29, 2016

John JonasWelcome to this new episode of the Real Fast Results podcast!  The special guest this week is Mr. John Jonas, who has been making between six and seven figures online since 2004 and has literally helped thousands of entrepreneurs succeed by teaching them how to replace themselves.  Of course, as they stop doing the grunt work in their business, essentially becoming the CEO of their own business, they tend to be more successful.  One of Jonas’ sites is called ReplaceMyself.com, and another one is OnlineJobs.ph.  He’s got a few other ones as well, but for the most part, John helps entrepreneurs implement everything that they should with the help of an outsourcer or outsourcers.

The Promise of Time

I think if people are willing to implement something, we are promising them time.  You will get time back, and you’ll learn a way to hire someone that’s different than most people teach. I work about 7 hours a week.  I’ve been to Tim Ferris’ 4-Hour Workweek, and it’s not enough for me.  I’ve just got to have something to spend my time on.  But, I play golf, and I exercise with my wife.  I do it every day.  You know, you spend your time however you want to spend your time when you have other people doing most of your work for you.

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For me, it’s part of who I am.  I really want to run a business, and build a business, that is automated.  I don’t feel like, if I’m doing the work, that I’m succeeding.  That’s probably just part of who I am.  For a lot of people, though, they want to spend their time better.  They just want to spend time with their family, or they just want to spend their time golfing, or whatever it is.  In my experience, this is how you do it, you hire other people. [bctt tweet="Succeeding as an entrepreneur is just easier when you have help." username="danielhall"]  

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Learn

  • How to get started outsourcing
  • Hiring someone full time from the Philippines
  • Outsourcing a specific system in your business
  • How to outsource specifically to the Philippines and why
  • Filipino culture
  • Understanding the culture helps you have great outsourcing success
  • Using OnlineJobs.ph to hire from the Philippines
  • Filter and narrow down the skills
  • Understanding the "disappearing" problem and how to fix it
  • How to pay
  • Keeping track of the work being done

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Resources

OnlineJobs.ph ReplaceMyself.com Upwork

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!
Nov 25, 2016

Daniel HallToday I'm going to talk about the best practices checklist we use in house for our day to day email marketing. Email marketing is a big deal within my business. Email is my primary marketing vehicle. In spite of the fact that email deliverability has become more difficult, emailing your list is still the most potent and effective marketing tool.  Be that as it may, the use of “best practices” will help ensure that every email stands the best chance of hitting its intended mark.   Accordingly, what follows is a checklist designed to be used before sending any email.

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Use it yourself or provide this list to whomever sends your email.  Some of these suggestions may seem like common sense, but I find this list to be very useful, ensuring that nothing is forgotten.  Let's get started. [bctt tweet="If you want your emails to be taken seriously, they must be free of misspellings and grammatical mistakes." via="no"]

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Learn:

  • Spell check
  • Double check dates and times
  • Format
  • Spam filters
  • Check links
  • Check landing pages
  • Make sure that your emails are CAN-Spam compliant
  • Track Statistics
  • Preview

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Links:

Real Fast eMail Marketing Course Real Fast Affiliate Profits Course www.formatit.com My Kick Start Cart (a private label of 1 Shopping Cart) iContact  aWeber CAN SPAM Compliant FTC Link: http://business.ftc.gov/documents/bus61-can-spam-act-compliance-guide-business  http://www.nvu.com/

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!
Nov 23, 2016
Bruce Jones
Welcome to the Real Fast Results podcast!  This episode features Bruce Jones, who is a #1 bestselling author, graphic designer, and product developer.  Bruce actually writes, speaks, and consults on publishing, social media, blogging, video, and general marketing.  He’s also the creator of WorldofMaps.com. One of the things that’s interesting about this site is that it is partially built upon the use of public domain materials. Essentially, he created editable PowerPoint maps and now sells them worldwide to individuals, corporations, educational institutions, and even the federal government.  He’s also an illustrator of maps, and his maps have been used for business and sales presentations worldwide.  Bruce is the author and/or creator of 40 books on geography, music, business, children’s and coloring. He also practices Tai Chi.  With the release of Seven Steps to Publishing Your Book, Bruce has been able to bring forth his experience and knowledge to the world.

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Discover How to Make and Sell Simple Products

The promise today is that you’ll learn how to make and sell a simple product to get started making money online.  This is going to be a very simple way that people can just introduce themselves to:
  • how to make a product
  • where to put it
  • how to get it up online in order to make their first dollar
[bctt tweet="Carry a piece of paper, or a notebook, in your pocket. So when someone asks you a question, you can write it down." via="no"]

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Learn:

  • Putting up a tips page
  • Top ten questions
  • Printing
  • Selling your product
  • How to sell on Gumroad
  •  Stacking Prices
  • Using Blogger to market your product
  • Understanding the importance of your stats
  • Using Facebook Groups to find questions

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Connecting with Bruce

There are two ways.  One, come over and join the Facebook group.  Just search on “How to Publish Your Book”.  It’s on Facebook, and it’s in Groups.  Just search up at the top, and you’ll see it.  Come and join.  We’d love to have you in the community.  The second is, I have BrucetheBookGuy.com.  It’s the blog website that goes along with all of the publishing things that I’m doing.  You can find out about the courses, and the articles, and all of the content that I’ve released in all of my products there.  Everything is there.  So, those are the two ways, but I guess, the Facebook is probably the easiest and the best, and you can get right to me directly through Facebook.

Links

Bruce's Mini Course:How to Make and Sell a Product for Your Website Book By Bruce: The Book Marketing Checklist for Self Publishing Gumroad Blogger Canva

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!
Nov 18, 2016
Daniel HallLet me start with a big bold statement… ready? Properly using quality public domain content can transform your writing and publishing endeavors and be way more profitable than you can imagine. In this short episode I intend to show you my top six reasons for using public domain content.  Hold on tight, here we go… First, let me give you a brief definition of what public domain is.  According to the University of California…

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The public domain is generally defined as consisting of works that are either ineligible for copyright protection or with expired copyrights. No permission whatsoever is needed to copy or use public domain works. The definition gives rise to the first reason you should use public domain content in your writing/ publishing endeavors; namely, flexibility. That is, if a work is in the public domain then it can be used in any way, by any citizen of the country where it is in the public domain, without asking for permission and without paying royalties (using public domain is FREE). Effectively you can use the content: sell it, change it, add to it or subtract from it without limitation. The sky is the limit with public domain. The long and the short of it is if you find a suitable public domain work you can use it in any way you wish.  That is ultimate flexibility. [bctt tweet="The library of public domain content is so vast and rich that you would never run out of it." username="danielhall"]

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Learn:

  • Using the public domain can give you flexibility
  • Old info is still very useful
  • Lots of evergreen material is in the public domain
  • How much content is available
  • About derivative works
  • How to find the content
  • How to use the public domain to get over writer's block
  • Increased productivity

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Links

Real Fast Public Domain Course Real Fast Derivative Products Public Domain Super Pack http://books.google.com/ The Hathi Trust http://www.hathitrust.org/ Project Gutenberg (text) - http://www.gutenberg.org/ Internet Archive (text, music, film) - http://www.archive.org/index.php Musopen (Music) - http://www.musopen.org/music

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!
Nov 15, 2016

Daniel HallOne of the fastest ways to grow your company is to do business with influence centers in your niche. The problem for most business owners is they have no relationship with influencers who could help them. Fortunately, doing business with influencers in your field is not as hard as you might think. Why is this?  It boils down to this one simple truth: everybody needs something. This basic concept is the engine that drives the economy. You can use it to create and nurture relationships with top influencers in your market.

What Does Not Work in Creating New Relationships with Influencers

Before we jump into these strategies it would be helpful for you to understand what does NOT work in creating new relationships with people who could help you. 

Download the Complete PDF Show Notes Free for this Episode

One of the worse things you can do when you want to do business with someone new is to approach them as an unknown person and ask them to do something for YOU.  This happens frequently in my business.  People will email or call and ask if I can promote them or send an email to my list for them.  All too often I have no clue who these people are, the quality of their products and services and most importantly their business ethics.   So I usually respond with a polite “no thanks” if I give them a response at all. My point is this: [bctt tweet="Don’t start a new potentially beneficial relationship by asking someone you don’t know to do something for you." via="no"]In fact, it is best to take the polar opposite approach. That is, figure out something you can do for them and remember the sage wisdom that “everybody needs something.”

Download the Complete PDF Show Notes Free for this Episode

Learn:

  • 6 Ways to Start a Business Relationship with Influencers
  • Video Testimonial
  • Blog Review Twist
  • Blog Interview/ Podcast
  • List Building
  • Share Their Content On Social Media
  • The Cool Kids Club
  • Influencer marketing

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!
Nov 11, 2016

James J JonesToday, we promise to show folks how to shortcut any system or process that you’re using and get right down to, “Is this going to make me money,” or “Is this going to be effective or not?” I see so many people who are just spinning their wheels.  I guess the old phrase “putting the cart before the horse,” kind of applies here.  I see so many people doing that, and with one little mindset tweak, you can completely eliminate that out of your life. I look at it more from a “making money online” type of perspective, but really you could use this for any process.  Today, we’ll be discussing this in the context of making more money in your business, making money online, and growing your business. [bctt tweet="What I’ve seen is people working on the efficient things, not the things that are effective. " username="danielhall"]

Download the Complete PDF Show Notes Free for this Episode

Learn:

  • The difference between efficiency and efectiveness
  • A story by James's mentor "The Late Great Gary Halbert"
  • Look at the end point of a product first
  • Prove the concept
  • Making a profit
  • Did your concept work?
  • Tweak it
  • Finding opportunities
  • Finding the need

Download the Complete PDF Show Notes Free for this Episode

Links

The Gary Halbert Letter Drag ‘N Drop Illustrator James Weekly Webinar: http://www.thenetresults.com/weekly-workshop/signup

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!
Nov 8, 2016

Joel FriedlanderWelcome to this episode of the Real Fast Results podcast!  Today’s special guest is Joel Friedlander, who is an award-winning book designer, blogger, and writer who speaks regularly at industry events.  He is also the author of A Self-Publisher’s Companion and the co-author of The Self-Publisher’s Ultimate Resource Guide.  Furthermore, he’s the owner of the immensely popular blog, The Book Designer, and he was named by Writer’s Digest as one of the 10 top people to follow in book publishing. In addition to all of that, Joel runs a site called BookDesignTemplates.com, and he’s done a really good job of creating templates that help people.  Not only does he provide valuable book templates through this site, he is the webmaster at AuthorToolKits.com, where authors can find digital products to help with their marketing and business activities, and he is the webmaster at BookPlanner.com, which is the only project planning tool that’s specifically designed for indie authors.  Welcome to the show Joel…

Download the Complete PDF Show Notes Free for this Episode

Developing Template-Based Products

Today, I’m promising to deliver a method for monetizing your work and re-purposing material that you may have developed as well as making use of the community that you are trying to gather around yourself – with templates. [bctt tweet="The benefit of developing template-based products is being able to monetize on the work you’ve already created." via="no"] Or it’s creating another product very quickly.  It’s also the advantage of being able to quickly create a product that could be massively helpful to a lot of people. Templates and checklists.  I love them.  I love using them and I love making them for people because they love them.  This is my process, which I have developed with my partner Tracy Atkins.

Download the Complete PDF Show Notes Free for this Episode

Learn:

  • Identify the problem
  • Have a system in place for feedback
  • Use your blog to identify problems
  • Attend webianrs
  • Q&A's
  • Join Facebook Groups
  • Fill the Need
  • Analyze
  • Plan
  • Promote and Publish your Product

Links

Books by Joel: A Self-Publisher’s Companion The Self-Publisher’s Ultimate Resource Guide AuthorToolKits.com TheBookDesigner.com BookDesignTemplates.com BookPlanner.com

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!
Nov 4, 2016
Miranda NahmiasWelcome to this episode of the Real Fast Results podcast!  Today our guest is Miranda M. Nahmias, who is an experienced virtual assistant who runs an elite team of US-based VAs with a variety of different specialties.  She is passionate about helping online entrepreneurs get relief from administrative, social media, and blogging-related tasks.  Please welcome her to the show…

Thriving in Your Business

We are promising that during your first six months of business, it is totally possible to not only survive, but thrive as well.  You can become a leader in your niche and get a profitable income.

Download the Complete PDF Show Notes Free for this Episode

There are a couple of things that I want to talk about:
  1. First, I want to talk about your website
  2. Second, I want to discuss email marketing
  3. The third thing is your support team
  4. The fourth is Facebook Groups
Basically, these are the clusters that you need in order to thrive within that first six months.  Based on my personal experience. I tried to boil down what really impacted my first six months of success.  Those things are the most important. [bctt tweet="The most important investment that you can make is investing in a beautiful website." username="danielhall"]

Download the Complete PDF Show Notes Free for this Episode

Learn:

  • Invest in a website
  • Website platforms to use
  • The importance of email marketing
  • Email courses as free opt-ins
  • Find support members in Facebook Groups
  • The importance of Facebook Groups and suggestions

Links

How to Introduce Yourself in Facebook Groups: Bit.ly/fbgroupblueprint WordPress Squarespace.com ConvertKit

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!
Nov 1, 2016
Richard RiemanWelcome to this episode of the Real Fast Results podcast!  Today, you’re going to have the chance to learn about creating and selling audiobooks.  Back in the day ACX (and similar services to that) didn’t exist, and in order to do an audiobook, you would have to spend $3,000-$4,000 up front just to get it out into the marketplace.  ACX stands for (Audiobook Creation Exchange), by the way.  If you’re interested in creating audiobooks, you are in the right place because Richard Rieman is here to share with us what he knows. Richard is an audio book self-publishing expert, the owner of Audiobook Revolution Productions, and the author of The Author’s Guide to Audiobook Creation.  He helps self-published writers get their audiobooks out into the marketplace.  He both produces and narrates audiobooks.  In fact, he’s narrated dozens of titles on Amazon, Audible, iTunes, and many other platforms.  Prior to his audiobook adventures, Mr. Rieman was a news anchor and reporter for RKO Radio Networks in New York and WTOP in Washington D.C. as well as NBC and ABC Radio in Chicago.  Without further ado, Mr. Richard Rieman…

Download the Complete PDF Show Notes Free for this Episode

How to Make Money with Audiobooks

I promise that I will show you how to make money with audiobooks. [bctt tweet="You can make more money with audiobooks than you can with eBooks these days." username="danielhall"]Audiobooks are exploding right now.  The growth is tremendous, and sales are up 35% so far this year, after growth of 20% the last two years.  Audible listening is up 38%.  So this is a way to re-purpose your existing content and make more money. You’ve already written the lyrics, now add the song.  Add the voice to it and create an audiobook.

In this interview you will discover:

  •  There are fewer audiobooks per genre, so it’s easier to find the audiobook version that you have out there.
  • Amazon's  Whispersync program.
  • Audiobook listeners are fans.  You’re building your fan base from everything that you do, whether it is the written or spoken word that you are providing. 
  • You can put your audiobook up for virtually no cost.
  • Sites you can used to record your audiobook.
  • Finding a narrator.
  • Marketing your audiobook.
  • Places to post your audiobook for reviews.

Download the Complete PDF Show Notes Free for this Episode

Links

Richard's book: Author’s Guide to Audiobook Creation Podcast: Creating Passive Royalties From eBook Sales To Libraries With Amy Collins Produce Your Audiobook: ACX.com BlackstonePodium Marketing Your Audiobook: Whispersync Audiobook Boom Audiobookreviewer.com

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!
Oct 28, 2016
Ace ChapmanPlease welcome Ace Chapman to the show today.  Ace basically bought his first business when he was only 19 years old.  A mere babe.  It was an online stock simulator called Cool Wall Street.  After selling it and seeing the benefits of buying the business over starting one, he has bought and sold over 30 businesses and helped his clients, all over the world, buy 100 businesses.

Learning from Buying

I’m excited about what we’re going to promise folks today because this is something that has been overlooked in the space.  Every interview I get on, people are like, “Okay, how do we buy a business?  How do I go out and buy one, or find something with some synergistic value and buy it?”  One of the keys, before you get to that point, is something that we’ve been taking advantage of for a really long time, and it’s the fact that some of the most valuable information is learned while you’re looking for potential businesses to buy.  So, we’re going to talk about the process of going to the market, seeing what’s on the market, getting prospectuses, and looking through those because you never know where you are going to find that amazing deal that you want to buy.

Download the Complete PDF Show Notes Free for this Episode

You always want to be in the market, looking for potential deals.  But, you’re also going to learn what other businesses around you are doing to be really successful. [bctt tweet="You’re going to learn how to take your business to a whole new level by just shopping for businesses for sale." username="danielhall"]In other words, you’re basically going to be able to educate yourself on what’s out there and what they are doing, and that way, you can take bits and pieces of what they are learning and plug it into your own business, your existing business, to make it more profitable.

In this interview you will discover:

  • How to take the info you learn about other businesses and apply it to yours
  • Different ways of doing businesses
  • BizBuySell.com A site where brokers and individuals go to buy businesses
  • What to look at in a business
    • How are they growing this business?
    • Are they marketing it?
    • Is it SEO?
    • What are the products?
  • How to research a business
  • NDA (Non-Disclosure Agreement)
  • Reviewing the info you find
  • Implementation

Download the Complete PDF Show Notes Free for this Episode

Resources

BizBuySell.com Ace's Book: The Ace Formula AceChapman.com

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!
Oct 25, 2016
Brian G. JohnsonToday we’re going to talk about how to take that “thing” that you’ve had forever and actually create an asset without doing a whole lot of extra stuff.  We’re talking about that YouTube channel that’s been sitting on the back burner, that’s kind of collecting dust, and right now, it could be collecting more leads and more sales. For me, personally, I use YouTube to drive sales, to build a list, and to really get great results.  This is something that I’ve been doing since 2007, and I’ve been doing it just kind of matter-of-factly.  I’ve seen these results.  I’ve seen traffic to my website. I’ve seen sales, and I thought, “How can we improve upon that?”  Really, what I have studied in the past 8 months is really all around that. The promise is: [bctt tweet="How to take your YouTube channel, drive more traffic to it and convert the traffic into leads/sales " username="danielhall"]And ultimately create an asset that is valuable and important to your business. One of the great things about YouTube videos is that you can put them up and people can access them, so you have this ability to cast a wider net.  You can reach out and connect with people who have never  otherwise heard of you.

Download the Complete PDF Show Notes Free for this Episode

Not only can people access the information, not only can you provide a huge, valuable resource for other people, but other people that don’t have any idea who you are can find those videos.  Right now, if you were to search for “Apple Branding,” my video ranks #1, and then, all of the other videos on Page 1, the first 10, they’re two years old, they’re three years old, and I think, like, the sixth video is 10 years old. Imagine really having the foresight to build a channel out.  Not just to think, “Hey, YouTube is where I stick my videos.  That’s my video hosting,” but to build a channel, and to be able to drive views that can bring people on your list, or to sell products, or to really gain that exposure and authority.  To me, that was one of the reasons why I wanted to dive in.  I couldn’t think of any other platform that would allow me to drive traffic year after year, like YouTube can and does.

In this interview Brian teaches:

  • The importance of building a YouTube Channel
  • Why you should not use YouTube just to store your videos
  • About Value Proposition
  • How to brand your YouTube Channel
  • How to design your YouTube Channel
  • Creating content
  • Audience retention
  • Making videos
  • Getting Real Fast Results

Download the Complete PDF Show Notes Free for this Episode

Connecting with Brian

I’m on YouTube.  Brian G Johnson TV.  I’ve got the website, BrianGJohnson.TV.  You can find me on Facebook, Brian G Johnson TV.  You know, it’s that brand.  It’s that TV brand, and I’m out there, so people won’t have a hard time finding me.

Resources

How the World Sees You by Sally Hogshead Fiverr for YouTube Channel Art

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!
Oct 21, 2016
Nick Loper I think the promise that I want to put forward is kind of a new way of thinking.  Everyone wants to make money online.  Everyone wants to have a business.  I want us to take a step back and think about where that money comes from.  Somebody has to buy whatever it is that you’re selling.  The result that I’m after today, and what I’m after in the Buy Buttons book, is that there are a bunch of fast track marketplaces where you can get in front of a pre-existing audience of buyers.  That exists in dozens and dozens of different niches, for whatever skills or products that you have to offer.  That’s the result that we’re after. We have had people in my book, and that I’ve met through my podcast, that are making anywhere from $100 a month, on the side and that they are happy with it because it’s play money, up to $10,000 a month or more.  So, it’s more like, “Why do you want to make that money?  What does that afford you?  What is that going to buy you?  What does that mean in terms of your lifestyle?”  Probably the common theme of what we’re all after is to do something that we’re interested in, to do something that excites us, and ultimately, allows us to lead a happier life as a result. Download the Complete PDF Show Notes Free for this Episode That’s kind of what I’m after, and I just get a kick out of running these different experiments and seeing what works and what doesn’t.  That’s wonderful.  So, it comes down to doing work that you love and trying to figure out to monetize that while making an impact in other people’s lives. [bctt tweet="The bigger and more valuable the asset, the more money you can make." username="danielhall"]

In this interview you will learn about:

  • Peer-to-Peer Economy
  • The Sharing Economy (and websites to go to)
  • Marketplaces to Sell Your Skills (and websites)
  • Marketplaces to Sell Physical Products (and websites)

Links

Nick's Book:  Buy Buttons:The Fast-Track Strategy to Make Extra Money and Start a Business in Your Spare Time Marketplaces to Sell Your Skills TaskRabbit Upwork Thumbtack Fiverr Etsy Zazzle Udemy Amazon Marketplaces to Sell Physical Products Ebay Craigslist Amazon New Sites Nick Is Looking Into Prosper.com Fundrise Kickfurther

Download the Complete PDF Show Notes Free for this Episode make money

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!
Oct 19, 2016
Scott Paton
We’re promising people real fast results.  I’m assuming that you are an author, a speaker, or a coach (or that you have some level of expertise) and that you want to share that expertise with the world.  When you get right into it, it’s quite easy to go to your local college, put a class together and teach it.  But, you know, there are 10 people there and nine of them are totally uninterested in what you have to say.  That’s not really fair or true, but you know, what we want to do is to impact the world.  So, how can we have real fast results in terms of building our credibility?  That’s what I want to talk about today. [bctt tweet="Whatever your expertise is, you’re going to create a very short course that you can put up on Udemy." username="danielhall"]

Download the Complete PDF Show Notes Free for this Episode

In this podcast you will discover:

  • The benefits of building credibility.
  • How to build credibility by making video courses and posting them on Udemy.
  • How to decide on a topic.
  • How to organize your content.
  • How to set up a Udemy course.
  • How to get reviews on Udemy.
  • The best time to promote a Udemy course.
  • The importance of collaboration.

Links

Udemy Scott and Daniel's Course: Podcasting to Kindle and Print on Demand Books Scott Course: Podcasts Made Easy

Download the Complete PDF Show Notes Free for this Episode building credibility

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!
Oct 14, 2016
Connie Ragen GreenToday, we are going to be talking about re-purposing your content, which is HUGE!  I’ve been able to re-purpose my content for years now.  I have been online almost 10 years now.  So, for quite a few years, I’ve taken something very simple, like a blog post, and I’ve been able to re-purpose it into so many things.  This includes 14 bestselling books, international speaking gigs, just everywhere on every topic, and being able to connect with people who want to study with me.  These are people who I mentor.

Download the Complete PDF Show Notes Free for this Episode

Essentially, when you review this material, you’re going to learn to take content that’s in one type of format, such a blog article, and repackage it so that it’s in other formats and can be used in different ways.  So, the core of the content remains the same, but you can sometimes tweak it to fit another audience, thereby leveraging the same work over and over again.  The truth is that this is incredibly powerful.  Here’s an example.  I was just speaking to a group of authors over in London.  That’s not my primary audience, but I was able to re-purpose other presentations that I’ve done for online entrepreneurs and various groups to make it very specific for the authors, without having to redo the entire presentation. [bctt tweet="Re-purposing content is a great way to leverage your efforts." username="danielhall"]

In this podcast you will discover:

  • How to figure out what type of content your audience wants
  • How to re-purpose information you already have onto different platforms
  • Connie's Concept - “Book, Blog, Broadcast.”
  • Marketing Your Content
  • Outsourcing

Links:

Books by Connie ConnieRagenGreen.com Previous Podcast - Earn More, Get More Done Plus Get More Free Time By Hiring a Virtual Assistant with Luanna Rodham  

Download the Complete PDF Show Notes Free for this Episode

re-purpose content

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!
Oct 11, 2016
Andrew LockI thought that we would talk about one of the ways, and I believe it’s the best way, online to get residual income.  Sometimes this is referred to as recurring income or passive income.  That’s money where you do the majority of the work upfront, and then you continue to get paid over and over again, without limit, just like a songwriter gets paid for writing a song.  They get the royalties, and they continue to come in over the years.

Download the Complete PDF Show Notes Free for this Episode

What I find with membership sites, on any topic, is that people tend to sign up and become a member. [bctt tweet="When people sign up for membership sites, they join for the content and stay for the community." username="danielhall"]That’s kind of a big breakthrough, to understand that. They think that they want the information, but actually, what they really want is to interact with, connect with, share ideas with, ask for feedback from, ask questions of, and so on, among other people who are interested in the same topic.

6 Steps to a Successful Membership Site

I’ve developed a blueprint with six steps that I think are very logical…A logical sequence of things that need to be done, with the ultimate aim of having this residual income, because that means a lot less stress in your life.  It can also lead to financial freedom, because you know, you really can make good money from this.  The steps are:
  • Step #1 is to choose a topic.
  • Step #2 is to pick a platform.
  • Step #3 is to add content (and a community, if that’s relevant)
  • Step #4 is to attract members
  • Step #5 is to make money
  • Step #6 is to keep members
If you take all of these steps, you’ll have a successful membership site.

Links

Andrew's Book: Big Lessons from Big Brands: Secrets from Big Business to Improve Your Small Business Membership Site Success System Membership Site Platforms: Value Addon WishList Member Forum Software: phpBB Accepting Payments: PayPal Stripe

Download the Complete PDF Show Notes Free for this Episode

43-creating-recurring-income-with-membership-sites

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!
Oct 7, 2016
Bob JenkinsOn today’s episode, my mission is to share with each of you how to get 10x more leads from your website with a few hidden places to generate those leads.  You can’t just survive with a few landing pages.  You can’t just survive with a sidebar opt-in form.  There are a lot of different places where you could maximize your website’s results in the sense of lead generation, and of course, with that lead generation being targeted, get better results from the other side, as they become customers.

Download the Complete PDF Show Notes Free for this Episode

  [bctt tweet="To get real fast results, you need to have real fast processes." username="danielhall"]

5 Tactics to Improve Your List Building on Your Website

  1. Blog Posts - One of the things that I want you to do is to take a look at the five most profitable blog posts that you’ve ever written.
  2. Content - The second place is also inside of your content.  Now, this content can be on your own blog, and it can also be on guest posts within other people’s websites.
  3. 404 Error Page - The third place, on your website, that I want you to use to increase your leads is what’s called a “404 Error” page.  You may not know this, but if you were to go to your own website right now, and type in YourWebsiteDomain.com/blahblahblah, unless you’ve written a post by the name of blahblahblah, you’re going to find yourself on a 404 Error page.  In case you didn’t know, 404 is just the number that the computer geeks of the world came up with as the error code when a page doesn’t exist.
  4. Navigation Bar -I want you to have an opt-in opportunity in your navigation bar.  You know how people have their header, and they have a graphic, and they have a big opt-in box in there?
  5. Thank You Page - We’re going to talk about your “thank you” page So, your “thank you” page is a place a lot of people ignore, but when you are thinking about how to get more people on your list, and you spend all of your time optimizing your landing page, you spend all of your time optimizing your opt-in form, your lead boxes on your website, and all of this kind of stuff, and they say “yes”, what do they get to on the next page?

In this podcast you will also discover:

  • What a lead magnet is and how to make one.
  • How to set up offers on your 404 Error Pages.
  • In depth information on each of the 5 tactics.
  • How to connect with Bob Jenkins

Download the Complete PDF Show Notes Free for this Episode

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Links

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!
Oct 4, 2016
Heather Havenwood The promise is that if you’re an expert in your field, at any level, the best way to get people to become attracted to you is by leveraging other people’s lists.  We’ve heard this before.  Now, in the real estate world, we call that using other people’s money, but in the information and the marketing space, we call it leveraging other people’s lists.  Then, in the podcast world, you leverage the list of the podcast that you’re guest speaking on.  What you want to do is start learning the art of podcasting and being a guest.  So that is what we’re going to talk about today, being a guest on other people’s shows.

Download the Complete PDF Show Notes Free for this Episode

Benefits of Being a Podcast Guest

  • Traffic
  • List building

3 Steps to Being a Great Podcast Guest

  1. Structure - Okay, just to give you the world of “structure”.  What structure is for me, what I think that is, is that you want to make it easy for people to say “yes” to you.  Now, what does that look like as a host?  When my people reach out to a host, I have things like a media page ready to go, with all my images ready to go, my bio ready to go.
  2. Setup - Setup is having this thing called a microphone, and having a dedicated line, not on a WiFi. Again, I feel like this should be common sense, but there are times when you get on the phone with someone, to interview them and they’re on a WiFi.  You can’t do that when you’re dealing with audio and visual.  You have to upgrade your AT&T, or Google Fiber, or whatever.
  3. Promotion - Now, think about this.  None of us like to promote ourselves because we are taught at a very young age not to be narcissistic.  It’s very counter-intuitive when it comes to podcasting because your host already has a party going on, and then you have to go and invite yourself to the party.

Links:

HeatherHavenwood/media SexyBossInc.com Recommended Mics: Blue Yeti Audio-Technica iRig

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Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!
Sep 30, 2016
Dan Morris Today we are promising to teach, show and explore the idea of building a collaborative venture that will not only grow your list and grow your income, but will get you in front of the people that your audience members are following all of the time. It’s a product called the BC Stack.  We do it for Blogging Concentrated, and we do it for clients. We help build their “stack,” per se.  We find 65 people in the niche.  In our case, it has always been blogging on internet marketing.  We put together a package with 65 products, and we sell that package for $27.00, and we use the 65 people to help market it by sharing the profits of all of its sales.  So, not only do we grow the list with people who have already been filtered, but everyone gets in front of people they need to be in front of.

Benefits of Collaborating with Influencers

The primary reason for doing this is because Tom Cruise knows Oprah Winfrey.  Dave Ramsey knows Suze Orman.influencers  The top people in any industry know the other top people within that industry.  As far as I am concerned, the top people do not know you.  You are not at the top of the industry.  You’re just not there.  In order to get there, you actually have to reach out.  It doesn’t happen the other way around.  People don’t just randomly call the smaller people in the industry.  You have to reach out. This is an opportunity to reach out with something of substance, with a reason to say, “Hey look, we’re going to put your product, your ideas, in front of a bunch of other people who have already been filtered.  All of these other people in our niche have already filtered the audience.  Nobody follows them but people that like that kind of thing.  This is your audience too, so how about you contribute a product, and we’re going to put together something that nobody else does.”  Now, all of the sudden, I am talking to Tom Cruise.  Now I’m a position by name. Now the top people in any industry have more of a chance to get on big podcasts and big shows.  If they are ever going to mention your name, they actually have to know it exists first.  I mean, our first major benefit is if you want to be somebody in your industry, you have to meet the other people in the industry, or you’re just the guy in the basement. Outside of our world, validation comes when Dan Rather mentions someone in the news.  If you’re a runner, you’re probably reading Runner’s World magazine.  If Runner’s World magazine mentions you as a good running trainer, that is a third-party validation of what you’ve been trying to do the whole time.  That is part of rolling the snowball of your business, finding ways to make sure that you’re always planting in the minds of your audience that not only does what you’re saying work, but other people respect these concepts. Everyone has objections to buying your product.  Everyone has objections to even following or listening to your webinars. When you can slowly overcome those objections by putting validation in front of your audience, this makes it so much easier for you to say that you have a book coming out and have people pre-order it.  We’re huge fans of marketing to people through filtered lists.  For instance, coming on this particular podcast, these people already exist that are listening to this, which I would like to speak to.  That is much better than a billboard on a highway, which is not filtered; it’s just thousands of people.  So, this is an opportunity to stand in front of a filtered list, and a big list, in a big way. The second benefit, that I didn’t know the first time we did it, was that once it was over people wanted us to come on their podcasts, or they would say, “How do we do something together?” I say, “Send me the copy of what you want me to say to the email list.”  I will send it out.  I will help you reach all of the people that we have gathered.  Not everyone downloads every single product.  There’s always more people on the list than any contributor gets.  That kind of camaraderie like, “Why don’t we build a product together?”  Those more personal JV kind of things are the second benefit.  I didn’t foresee them, but they were very welcomed when people asked. People always say that you should be authentic online.  They try to tell you to be yourself, but the fact of the matter is that everyone is themselves.  That’s not the issue.  [bctt tweet="The issue is how to get an audience to follow you because their interests are your interests?" via="no"]How do you speak in a way that makes people say, “Man, I really need to follow that person because he has things to say that I want”?  What the BC Stack does, that a $25 Amazon gift card giveaway doesn’t do, is it bring in people to your audience who actually, in their heart, want to learn what you teach. You know, when you give away an Amazon gift card, if you want to do some sort of list building thing, then everyone on the planet comes to join your list because they want the gift card. However, at no point in time is there an authentic relationship between you and them.  The filter isn’t there.  The reason why they entered your community isn’t authentic.  It isn’t real.  So, I love this concept.  I might be on your podcast today, but you could also be on mine tomorrow.  That helps you, and it helps us.  It builds that relationship with our audience as well.

Step #1 - Finding the Top Influencerscollaborate with

Here’s the big picture.  We have a spreadsheet that we call “The Universe”, and in the middle of it, we put the niche.  So, it’s the DIY Universe, or maybe the Blogging Universe.  On this page, we have:
  • Amazon
  • Udemy
  • iTunes
  • Podcasts
  • Magazines
  • TV Stars
  • Radio Stars
What we do is go to every one of these sites and we find the top people.  For example, we find the top person on Udemy within that particular industry. We figure out who the top authors on Amazon are for a certain niche.  We learn who the top podcasters are who are talking about the subject at hand.  Then, we build out the universe as it pertains to the top people within the industry we’re looking into.  If you are a player within an industry, you should already know who the top people in that area are. Most of the time, the list that we develop are 90% full of people we’ve never met.  It may be some guy in India who wrote a great guide to blogging.  According to Amazon, this is one of the top sellers, and I didn’t even know it.  But, now I’ve got my universe defined, and all I have to do is reach out and talk to these people.  That’s the big picture.

contactStep #2- Making Contact

A member of the team, usually a VA, has to go find this information.  What’s their website?  What’s their Twitter handle?  What’s their email address?  We use a plug-in called Search & Scour for Gmail, and it actually finds email addresses like crazy.  It’s pretty much a Chrome plug-in.  So, I can find pretty much anyone’s email address, and then their Twitter handle, and we put together a letter.  It’s easier for me now because we have three under our belts.  I can say, “Hey, look at what we’ve done before.”  That makes it a much easier cold call. That first cold call letter, we did not reach out until we found somebody that wanted to be on-board.  So, we asked John Lee Dumas if he’d like to contribute to the very first one because I was on his show, and he said, “Great!”  So our very first letter said, “Hey, we’re doing a stack of products.  John Lee Dumas is involved.  Would you like to be involved?”  Basically, we’re leveraging somebody else’s name in the industry that the person we’re contacting has probably heard of.  That shows that this isn’t a fly-by-night type of thing.  It’s real. In any case, that’s the first letter, “Would you like to be involved?  Can I tell you more about it?”  I don’t put any more in it because it really is a cold call.  All I really need from them is to press, “Yes, I’d like to be involved.”  Then the door is open to say, “Let me tell you more.  This is what we’re trying to do.”  And, you reach out to all of them, which takes some time. You know, we have a saying, which is, “Be the biggest small dog you can be.”  In order to get Tom Cruise to say, “Yes, I would like to be involved”… Maybe you think, “I could never get Tom Cruise,” but maybe you go to LinkedIn, and you find Tom Cruise, and you use LinkedIn’s professional tools to tell you the path.  Who are the people that I know who could get to him?  Can I use one to introduce me to another?  An introduction is fantastic because that’s validation right there.  Or, do you use a small guy to get to a medium guy? This thing worked really well, if you remember back in the 90’s, when the very first viral thing online was OneRedPaperclip.com.  It was where a guy turned a paper clip into a house by trading his way up.  This isn’t that different.  We’re basically trading validation for validation to get to where we want to go.  Once you do the first one, you can just use the last one to sell the next one.  You really just have to do a bunch of work on the front-end.

Step # 3- Affiliate Set Upaffiliate

The hard part is the affiliate part.  Like, we use aMember. There are a variety of tools that you can use, but you really need to have some sort of software that can produce an affiliate link for your people.  So, once they agree to be part of what we’re offering, we send another email that says, “Hey, here’s what we need, and here’s when we need it by.”  For the most part, I haven’t really asked if they would promote, and a few people don’t.  I’m not as concerned about that.  Obviously, we want them to promote, but I don’t want to be a pain.  Like, I don’t want to be a jackleg.  I mean, it’s not required that they promote After I get their information, the next email that I send, and, this is the hard part and I haven’t perfected this, but it works really well, I send an individual email to every single affiliate.  Now, we had 370 affiliates at the last one.  So that’s 370 emails, and we send them every single day.  It includes their affiliate link, and copy for an email they could send out, and images we create. You know, we create new images every day for the product, saying like there are four days left or three days left.  We send them out individually so that the people who are helping promote do no work.  Like, “Here.  Just copy and paste.  Copy and paste this Facebook update.  Here’s an image you can use on Facebook.  It’s already optimized for Facebook, and here’s one for Pinterest.” We do that every day for the seven days that we do the project.  I don’t really ask for promotion; I normally just give them the tools.  When people ask me about promotion, I basically say, “You are in the business of selling your product.  I’m giving you a one-week opportunity to sell your product with 64 bonus items.”  And, I let them just do what they do.  I always say, “How many books do you think you’re going to sell this week?  20? 15? 8?  How about 100 if you offer 64 bonus items on top of your book?  Just tell your audience ‘Hey, guess what?  My book is on sale this week with 64 bonus items.  You’ll never get this again.’” If your book is $50, and you’re used to making $50, then $50 x 8 is a lot different.  You’re going to make $13 as an affiliate with our product, but you’re going to make $13 x 100.  That’s kind of how we talk to people.  Like, “This could be a no-brainer for your audience.”  They might be saying to themselves, “I’ve really been thinking about buying this product, but I haven’t yet.”  I mean 64 bonus items?  That is a different world than just telling them, “Hey, it’s on sale for 10% off this week.” Let me tell you, as far as I can tell, there is no other way.  If you do affiliate marketing, you’ll know, and you’ll have a list of affiliates, but only 3% of them will keep selling your product.  For the rest of them, it’s at the back of their mind because there are so many different things going on.  It’s not malicious.  It’s just hard.  Unfortunately, in our world, since most people don’t have CEO training, and most people don’t really have a team, the path of least resistance is the one that people take every day.  A good percentage of people don’t even build strong businesses because a shopping cart is too difficult.  They skip it every single day and say, “Well, I’ll get to that later,” because the path of least resistance is writing a Facebook post with an affiliate link. When you do the work for them, it makes it so much easier for them to even be excited about getting on it because there aren’t the stumbling blocks that you have to get over.  Your audience is never going to be as energetic or as grid worthy as you think that they are.  You think that they’re going to be gung-ho to sell your product, but they won’t be until they see how easy it is to be gung-ho and they see that they can probably make money from it since, for the most part, the stack is a no-brainer.

influencers-workStep # 4 - Work

The next step is work.  For the next seven days, there are lots of people that are going to email in.  There are going to be questions, problems, and new affiliates that come out of the woodwork.  Hour after hour, you’re going to have to be on your game for seven days.  Like, if somebody wants to promote, I’m going to get their affiliate link, I’m going to get their email ready, I’m going to get their graphics, and I’m going to email them back within like five minutes.  I’m going to tell them, “I’ve got you set up.  You don’t even have to register.  Here it is.”  I do all of that.  I can take care of getting their PayPal email address later, or whatever other crappy detail that I need. For one week, it is work.  For Rachel and me… Rachel is my business partner… It’s a lot of work.  We have people on the team, but still, you’ve got to know, if you’re going to make a lot of money this week, you’ve got to earn it.  There’s really no way around it.  This isn’t an automated IFTTT thing.  It is work.  I like it.  It’s one week.  Get a babysitter because you’re going to need focus time.  Things come up, and you just have to be ready.  Basically, the stack is open for 60 days.  We allow it to be open because if someone important contributes a product that basically means that on his website there is a page where people can come and get it for free, where they would normally pay for it.  If I make him keep that open for life, that is a risk that I can’t make other business owners take. We have tried to open it for 60 days, for everyone to get in and get out.  When they buy it, then it gets sent to PayPal, and it gets sent to.  I guess we can go through the minutia of that, but really, that’s as simple as it gets.  It involves setting up the PayPal button and the affiliate link inside.  You’re going to want to make sure that person’s email address gets added to AWeber and make sure that email goes out in the auto-responder that says, “Hey, if you didn’t get automatically redirected to the page, here’s your download link.”  Then, making sure that on Day 2 they get that exact same email, and on Day 3 they get a similar email, but make sure that you take customer service out of the equation.  You don’t have time for it.  So, you’ve got to keep sending them emails that say, “Hey, here’s your download link,” and/or, “Here’s your password.”  Make sure that’s built in. Now that we have a big email list, we send an email out that says, “Look, you cannot be an idiot business owner.  Just because you paid for 65 items, doesn’t mean you should download them all.  Really, what’s the one item in here that’s going to make you $28?  Because, if you can spend $27 and make $28, that would be a win.  Download that, and do that, and get better.  That way, if you don’t download anything else, you’ve made your money back and your business is moving forward.  If you spend all day today downloading 65 products and getting bogged down by all the different things you have to do to make all of them work, that won’t be a good thing.” That’s not good for the contributors because they shouldn’t download products that they don’t need.  They don’t need you on their lists.  You need to go find the thing that is going to make your life better.  Then, the next time we do the stack, you’re going to buy it again.  That’s what we want.  We want you to stick around for a long time.  At some point in time, if your customer didn’t have the product that he needed today, he’s going to reach out.  He’ll say, “Hey, I did this thing that I got through the stack, and I need help with this part.”  Now, all of the sudden, he has a relationship with someone in the stack. That whole authentic part has to take place.  Our job is to continually be good stewards to that list in order to make sure that people don’t unsubscribe.  A certain percentage will unsubscribe, but if you got on in the first place, how can I make your life better until the next one.  How can I send out an offer that I agree with, that I think is so much better, that’s going to help everyone?  That’s kind of our job.  How do I roll you into the next thing? Understand that this should be a promotion that lasts from a certain start date to a particular end date.  This is important, first of all, because of the laws of persuasion.  One of the laws of persuasion is that there needs to be a sense of urgency.  There are actually countdown times on the sales pages.  That’s because when there is a time limit, you actually feel like you have to take action.  The second part is that you have to limit access.  If you can’t always get it, then you know that you have to take action now because it won’t always be available. I will tell you that many, many affiliates show up on Day 6 and say, “Hey, I just found out about this.  Can you extend it for my audience for four more days?”  We can’t.  I can’t train the audience at any point that something happens beyond the cut-off date because next time, even if 1% of people go, “Ahh.  This will probably be available for another day, or there’s going to be a second offer where they reduce the price,” you’ll lose sales.  That’s because the power to procrastinate is huge. [bctt tweet="It’s very important to remember, if you say something as a business owner, you better live up to it." username="danielhall"]Whatever it is that you say, you have to stick to it.  So, if something is ending on a certain time and date, that’s it.  It’s over.  That’s one of the reasons why when I do a promotion, there’s a countdown timer, and it automatically redirects when that timer goes to zero.  That’s it.  It’s over, and there are no exceptions. Actually, I only allow one exception, and that is if a contributor comes to me and says that a certain person in my audience was on vacation and wants in.  If they say that within a day or two, and it’s the contributor that comes to me, I want to honor the contributor.  I feel like, I don’t want you to say “no” to your people because you’re not the one who created the timer.  This has only happened a handful of times during these promotions, however, and it’s like a lot of rules.  There are always some exceptions, but the general rule of that rule is “no exceptions”.

tipsFinal Tips

There was a mistake that we made the first time, and that was that we asked all of the contributors to contribute the product by the 12th because we were starting it by the 15th.  That worked fine, but what didn’t happen is I didn’t have a moment in those three days to look at the entire picture of everything that had been contributed and come up with angles, or marketing ideas, and put together a more comprehensive and strategic plan, in terms of marketing it for those seven days.  I would love for you to put 15 days, or two weeks, between the contributor deadline and the day that you start.  This way, you can email the contributors and educate them on what else is in it so that they have a better idea about how to sell it, and you also want to do this because it allows you to look at it and organize it, say, on your sales page in different ways. Once you see all of this, you might be like, “Oh man!  I could have grouped these four and these four so that people feel like they got a podcast pack and they got a blogging pack.”  If you don’t give yourself a little bit of time between the promotions, you’ll never see the things that might actually make you more sales.  I would say, spend a month trying to get the contributors so that you can put two weeks between the two.  Not a lot.  You really want those people to be fired up, and if you put too much time in there, they lose sight of what you all were doing in the first place.  You should, however, give yourself time to come up with some sort of strategic plan.  Look for some trends, or patterns, or something interesting. Also, I’ve had an opportunity to be on a couple of the podcasts of contributors who wanted the podcasts to come out the day that it started.  So, if you don’t give yourself a little bit of time, people can’t do that.  Then, we use a simple spreadsheet to keep track of the affiliates and their affiliate links.  Just on the spreadsheet, I kept track of their product names, the link to the website, and the code in case I had customer service problems, to make that very simple.  We did have the sale for seven days. I always try to bring in non-contributor affiliates.  One of my big ones is conferences.  I really like to contact conferences and say, “Look, one of the things that you do is you give like a $150 discount for tickets, but what if you gave away the stack for free?  Like, what if you just buy it for everyone who buys your ticket?”  That’s a $27 discount, and you’re going to get $13 back.  So, really you’re only giving $13 back, but you’re giving people an actual product, which is kind of the LeadPages way of marketing.  Every weekend LeadPages gives away a bonus.  So, I do like to offer that concept up. I like to suggest an idea.  Like, you could say, “Are you interested in marketing this stack?”  That’s nebulous, and they are like, “Well, maybe.”  However, if you say, “Would you like to give away the stack for free as a bonus for someone buying your ticket?  It will only cost you $13, but it’s a cool bonus.”  That gets their mind thinking.  If you say, “Hey, would you like to be part of the stack?  I know that you’re selling your book all of the time, but you could sell it for one week with 64 bonus items,” that’s a different mindset for them.  It’s kind of like if you have a blog and you have a “Pin It” button, that’s a great thing to have, but if you say, “Add this to your Halloween board,” that’s different.  It’s like, “Oh, that is a good idea.  I should add this to my Halloween board.”  The power of suggestion is important. Other than that, there’s the customer service in the backend.  I lost my email address.  I lost my login.  That part is hard to get around.  You can do the email auto-responders, but there is going to be some of that and you’re just going to have to deal with it.  That’s just part of the business.  After that, for us, it’s thinking about the next one.  More importantly, for us as an income source, it’s finding new clients to do that for between BC stacks.  We only do ours once a year, and if we did it more often during the year, I think it wouldn’t be as powerful.  Maybe it would.  Maybe twice a year, but I like once a year. I’ll do it for a DIY blog next week and for a gardening blog a week after that.  We use it as an income source, but that doesn’t necessarily mean that I’m tapping my community for $27 every few weeks.  I like that because, you know, we’re doing the course starting September 12, 2016 and in that I can totally tell them, this is why it’s for you.  You know, every course is 100% for you. I don’t mind tapping the audience for things that I have developed specifically for their needs, but tapping them for the BC stack where there are some things they probably don’t need [is different].  Like, there’s a product on how to load up WordPress.  Most of our audience doesn’t need that.  So, I feel like asking them for the same $27 a week for things that won’t 100% benefit them would be a violation of trust.  Trust and integrity are vital to your business because once you lose it, it’s damn-near impossible to get it back. I do want to say that you also have a responsibility for your audience’s time.  So, when you give them 65 products to download, you’re basically saddling them with 65 things to learn.  Consider that too.  That’s part of being the guardian and leader of your community.  You’ve got to make sure that what you’re bringing is really valuable.

Connecting with Dan

You can always go to BCstack.com. That’s the page that’s live every year.  In between times, there are links to the past ones so that you can see what we did.  Plus, visiting the site will give you an opportunity to get on the list so that you get notified when the next one is coming up.  Primarily, we run Audience Industries, which is BloggingConcentrated.com.  We also run FindingJoy.net, which is a site about motherhood, which Rachel writes.  It has blog posts that have over a million likes on them. You know, a couple of hundred thousand people a day.  It’s a really big site.  We also run Benefits of Resveratrol, which is an anti-oxidant and nutritional site, and we do that for the specific purpose of learning niche things that we need to do for the audience.  Otherwise, BloggingConcentrated.com is our hub and Provide Podcasts is the way that we do this kind of thing on a daily basis.

Resources

Dan Morris Sites: BCstack.com BloggingConcentrated.com Plug-in for Finding Email Addresses: Search & Scour Affiliate Set Up: aMember Auto-Responder Tool: AWeber

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!
Sep 27, 2016
David Perdew The one thing that I’m going to promise people today is by the time they finish this segment, they will know exactly how to create a sustainable and scalable business with residual income. First off, I’m going to use “passive” and “residual” income interchangeably here, and the reason is that there’s kind of a stigma with “passive income”.  People think that’s kind of “get rich quick”.  “Residual income” seems to be from working once and getting paid forever.  That’s what I like.  Do the work once and get paid forever.  I have experience with the big telecom companies, as a consultant, and they are basically the biggest membership sites in the world.  They know that you get a subscription every month to your phone bill, and they get a monthly contract from you, and it’s a subscription model membership site. What they’ve done is, they’ve actually been just the masters of creating monthly, residual income.  Now, when you start residual income, you can build on it every month because you know what’s coming in automatically.  That’s the way businesses grow, every business.

The PIE Test - Passive Income Evaluation Test

You know, I was a systems guy.  I like to build systems, and that’s processes as well.  So, I developed my own little system called the PIE test.  [bctt tweet="The PIE test is the “Passive Income Evaluation” test. " username="danielhall"]It’s easy to remember, PIE test.  We all want a piece of that pie, right? There are five steps to the PIE test:
  1. The first one is “lifetime database referral”.  That’s my own term for commissions that you get paid over and over.
  2. The second step is “plenty of products”.  You want to make sure that you’re working with people who have plenty of products.
  3. The third is very high-quality products. Because, it’s your reputation no matter if you own the product or not.
  4. The fourth is “great product sales funnels”.  Is it a “one-hit wonder” kind of sales funnel or is it something that gives an opportunity to buy more and more?
  5. The fifth thing, and this is the biggie that I think a lot of people will bypass, is to “know your numbers”. If you know your numbers, you have a pathway to scalability.  That’s incredibly important.

Step # 1 - Lifetime Database ReferralsReferral Programs

Step 1 is “lifetime database referrals”.  A lot of people would call that lifetime commissions.  It’s very tricky, when you’re doing online business, because in the online business world people talk about lifetime cookies.  Lifetime cookies are completely different.  Anything that is a “cookie” goes away.  A cookie is a technical term for a little piece of code that goes on your computer when you are referred by somebody else in affiliate marketing.  Sometimes those cookies are set for 30 days, sometimes 90 days, and sometimes “lifetime”.  Everybody thinks, “Ooh, lifetime cookies!  Those are awesome!”  And, they are awesome; they are pretty good.  They’re my second choice. My first choice is “hardcoded in the software” because if you can get hooked up with the people that are hardcoded in the software to your referral, then you’re going to get a commission on anything that they purchase in the future.  That’s what I like. You know who I learned this from?  It was insurance agents.  Insurance agents, when they make a sale, like a life insurance policy or a medical insurance policy, they make a sale on the first policy and then they sell you additional policies.  You’re already in the system, and they get commissions on your insurance forever.  So, you know, that is real passive income, and that’s why this is such a good business model.  It’s kind of boring.  I never thought that I’d want to be an insurance agent, but man, it’s a great business model because it’s passive income and it builds cumulatively. This isn’t just about affiliate marketing.  You can do this with your own products in your system so that other people promote you, which is what we’ve done.  Affiliate marketing is when you’re promoting someone else’s product and you get a commission for that.  It’s like commissioned sales except that it’s very simple, very easy, and it’s a fast way to make money.  In fact, I think it’s the fastest way for somebody to get started.  If they can build a list or drive traffic, they’ll know how to make money with this pretty quickly with affiliate marketing. Now, the other part, the cookies versus the hard coding on the machine, that is, in my mind…You have to get the right software to run the system.  So, if someone tells me they are using, for example, JV Zoo, which I love JV Zoo; I sell on JV Zoo too, but JV Zoo is not a lifetime database referral program.  It’s a cookie program.  If you and I were promoting the same product, and somebody came to me and looked at the sales page through my affiliate link and decided not to buy, then they came through your link and looked at the sales page and decided to buy, because you were offering a bonus, you would get the credit for that sale.  In a hard coding situation, if they came because I introduced them to the product and they clicked on me first, or even last (sometimes), but whoever gets the sale is then hard coded for all future sales. So, that’s the difference.  It’s that first sale that gets made, but then the future sales are yours.  One thing that you need to understand is that people can flush their cookies off of their machine.  So, even if you set a cookie on someone’s computer, they can clean the cache, they could get a new computer, etc., and your cookie is gone.  The next person that might be promoting will then set their cookie because yours is not there.  Another good example is that if I visit a site on my computer and I don’t buy, but then I go to my iPad and I decide to buy from there, it could be a completely different cookie arrangement.  It could be a different link, right?  So, I would still get a commission no matter where they purchase from.  That’s the difference there. If you want to know if you are going to get commissions, the easiest way is to ask, but you have to be very careful because often the promoter doesn’t know.  They’ll say, “Oh yeah, we’ve got lifetime cookies set,” and you can say, “Well, is it lifetime cookie or lifetime of full?”  Then, you might have stumped them.  If they come back to you and say that it’s a lifetime cookie, then you might need to educate them. Another way to know is by what software they are using in their system.  Is it aMember, or Zaxaa, or DAP, or Infusionsoft?  These can all be set up to be lifetime referrals.  Then you have to just ask questions about that.

passive incomeStep # 2 - Plenty of Products

I know now that someone has lifetime referrals.  The next thing I ask is, “How many products do you have in your system?”  If I’m getting lifetime referrals for one product in your system, I’ve already sold that and I’m not going to get any more money. However, if someone has dozens and dozens of products, let’s say, you’re going to get a commission on all of those, and I would be very excited about that.  Then you’ll know that whatever you promote, you’re going to get some money out of it.  That’s what happens with lifetime referral programs.  I get a lot of people who say that they love to promote our stuff because they know when I send an email, they get money.  That’s the way that works. I also promote things that don’t have any cookies to them because I like to have a base income, but I also like to get peaks on good stuff.  We can do that.  In the kind of business that we’re in, we can identify products that we like to promote because it fits a niche in our system, it fills a training hole for us, or because it’s just a really good product and it converts really well.

Lifetime Referral Programs

Yeah, this is really hard to find.  Like I said, anybody that has an aMember system set up is usually using that.  It takes a little bit of investigation to find those people.  So, those kinds of programs, you have to start asking around and just learn who they are. Now, one of the other things that you want to find is tools. I like tools a lot because tools will give you lifetime referrals. For example, AWeber; you get lifetime referrals for AWeber.  Anybody that buys into that system, you get the commissions forever.  Zaxaa is one.  Zaxaa is a really good commission system.   You get people into that point system, and it’s a very good point system, and you get a lifetime commission from that.  So, those are examples.

Step # 3 - High Quality Products

The third step in my system here, in the PIE test, is very high-quality products.  Very low-quality products do not convert, and if they do, you get a lot of refunds on them. [bctt tweet="The key to knowing if you should deal with somebody is by asking them about their refund rate." username="danielhall"]The refund rate, if it’s less than 5%, I’m interested.  If it’s over 10%, I’m not interested because I don’t want to deal with refunds.  It’s my reputation on the line.  You have to be very careful about that. My definition of a great product is that it solves a real problem that isn’t going away.  I love evergreen solutions.  If a product is out there that’s more of a solution to a fad, I’m not interested.  If it’s a solution to a problem that is going to be around for a while, and a lot of people have expressed interest in it, that’s the kind of product, to me, that has legs.

Step # 4 - Great Product Sales Funnelssales funnels

The next step is to have a great product sales funnel.  That means that the front-end converts really well, but that there is something on the back-end as well.  If I’m sending someone to a $17 product, or a $27 product, or a $5 product, or whatever it is, that’s only the first step of the process of getting people into that system.  A great sales funnel is something that has upsells, downsells, cross-sales, long-term sales, automated sales, and all of those kinds of things.  So, I want to know what the sales process is with the people that I deal with, just as I want them to understand out sales processes when we put our products out there. There’s this seven-upsell syndrome, which I think is just insane because it wears people out before they get to the end of it. B the other thing that makes people really angry about upsells, and downsells, and all of that, is that they’re not related.  If they’re not related, people are just going to think you’re stupid because, you know, you’re just trying to extract money any way you can.  If I buy a course on how to do webinars, and you try to sell me on, I don’t know, “how to create PLR,” that’s not related.  Why would I even think that you know what you’re doing?  So, it’s not a good thing. Before we get to the next step, I want to give you a quick example.  We had somebody come into our system who loved the lifetime referral process and saw the benefit of all the products that we had, and they drove in 2,500 people into a free opt-in product, just to get them into the system.  But, then they said ROI… the short-term solution was not good enough to continue promoting. Well, that 2,500 people, over 18 months, because of our upsells, because of our promotions, and because of our product line, turned into $14,000 in commissions for them.  So, they didn’t do anything else, 18 months, $14,000.  Not a bad deal, right?  That’s a great little income stream.  If you have the right things in place, this becomes a stream of income for people.

david-perdew-know-your-numbersStep # 5 - Know Your Numbers

The last thing is “know your numbers”.  I love numbers.  Numbers are what we do.  Once you get your products created, it’s all about numbers after that.  It’s…“How do I improve conversions?  How do I improve the size of my list?  How do I create sales copy that goes from 1% to 2% on the conversion trail?  How do I add customer value, taking it from $10 to $50?”  It’s all numbers at that point, and the only way to do that is to stay in the numbers and have tracking systems in place so that you can see your numbers on the back-end.  Luckily, almost every cart system out there these days gives you a really good tracking system.  You just have to be willing to dig into them and understand them. Now, if you’re working with somebody else,I want numbers of those people that I’m promoting.  I want to know what those conversion numbers are.  I want to know which piece of the funnel converts best.  I’m working with a guy right now to do some product launches, and the very first time that I promoted his product, a third of my income, on a pretty good launch, came from the front end.  Sixty percent came on the back end.  That’s a good number.  I loved that.  So, knowing that there’s more money on the back-end, and being able to point out the numbers that actually give you those indicators, is good information to have.  You’ve got to ask for it.

Final Tips on Developing Residual Income

I think we’ve covered the formula.  Coming back to our promise in the beginning, if you create one stream of income, and you’ve got it working for you, you’ve tweaked it out so that your conversions are just about maxed out to what you can get for this income stream, the next thing you do is you create another income stream.  And so, it starts stacking.  I’m doing this all of the time, and a lot of the most successful marketers online are doing this.  Nobody goes back to the well every day and creates the wheel over and over.  Boy, I’ve mixed all of my metaphors up, but nobody creates the wheel over and over again every day, right?  You just don’t do it.

Connecting With David

Well, you know, I’m talking about how to create passive income streams here today, and I actually have something for you.  It’s basically our $197 program that we have called “Found Money: Creating Passive Income Streams”.  It’s a three-part, four-hour video passive income course, and it’s an in-depth look at three websites that drip passive income daily.  I mean, we went out and did some case studies with this and really took a look at some websites that are doing a good job with this. We’ve got a checklist for adding passive income to your site, and we’ve got video presentations for all of this, we’ve got MP3 audio downloads and PDFs of the presentations.  It’s just a really robust course.  If people go to NAMS.WS/Hall they are going to get this $197 for $17.  It’s almost a four-hour course for people on how to build these streams of income.  We go through all five of these and show you which niches to look at and how to find people, and exactly which processes, which products, which platforms to focus on.

Resources

David's Program: Found Money: Creating Passive Income Streams Lifetime Referral Tools: aMember AWeber Zaxaa

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