How to Write a Book, Even When Dyslexic with Christopher Lochhead

Welcome to this episode of the Real Fast Results podcast!  Christopher Lochhead is today’s special guest.  He’s the co-author of HarperCollins’ instant classic called Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets.  He’s also the co-host of the Legends and Losers podcast.  On top of all of that, Christopher is a former three-time, public company CMO and entrepreneur.  As a matter of fact, Fast Company Magazine calls him, “The Human Exclamation Point”. The Marketing Journal also says that he is one of the best minds in marketing, and The Economist call him, “off-putting to some”.  At 18, he got thrown out of school, and with no other options, he started a company.  He wanted to add value to society, and now he’s been in business for over 30 years, even though he’s mostly retired these days.  He can quote most of The Big Lebowski, but he can’t even remember his wife’s telephone number.  However, he is an excellent speaker and a surf and ski bum, as well as a proud advisor to the non-profit 1 Life Fully Lived. [bctt tweet="The first thing I’d share is, if you are dyslexic, get a great coach." username="danielhall"]

Promise: Even if You are Dyslexic, You Can Write a Bestselling Book

Today we’re going to talk about how even a dyslexic can write a bestselling book. Well, listen, if you have something to contribute to the world, as we all know, books are transformative.  I started early, at 18, with no money, no education, and no experience, of course.  It was just me and my buddy, Jack.  When you start like that, you only have a couple of ways of learning.  That’s learning by doing, learning by seeking out mentors, and coaches, and friends that can help along the way, and then there’s learning by reading.

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Reading was so hard for me, and still is, frankly.  There were a handful of books that I read between the ages of 18 and 25, or 26, and had those authors not written those books, you and I wouldn’t be having this conversation.  A few years back, some friends and family started to tell me and my co-authors, “Hey, you guys should really write some of this stuff down.”  We got convinced that we had something to contribute, so we decided to do the book, and that’s really how it all happened.  

Learn

• If you are dyslexic get a good coach
• Find a good editor
• Find co-authors
• Get big players on your team
• Christopher's story on how he wrote a bestselling book, even though he is dyslexic

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Resources

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Legends and Losers podcast

Connecting with Christopher

The simplest way to get me is LegendsandLosers.com.  My contact info is there as well as information about Legends & Losers, the podcast.  Play Bigger, the book, is there, and if you want to email me, you can grab the email off the site as well.  If you buy the book, and you don’t like it, let me know and I’ll send you $50.

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!